Digital Marketing Manager
South Dublin| Hybrid Onsite 2 days onsite | Permanent | Flexi
We are seeking an experienced Digital Marketing Manager to lead the organisation’s online content, social media engagement, and digital strategy. This role offers the opportunity to drive brand awareness, build a thriving online community, and shape the organisation’s digital presence across multiple platforms.
You will report to the Head of Group Communications and work closely with cross-functional teams to deliver high-impact campaigns, compelling content, and innovative engagement strategies.
Key Responsibilities
Content & Channel Management
* Develop and implement a comprehensive content strategy that aligns with brand goals.
* Create, curate, and manage high-quality, engaging content across all owned digital channels.
* Ensure tone, style, and messaging consistency across platforms.
* Collaborate with internal teams to meet organisational content needs and priorities.
Social Media Engagement
* Design and deliver innovative social media campaigns to increase reach and engagement.
* Monitor, analyse, and report on performance metrics to optimise future strategies.
* Foster community interaction by responding to comments, messages, and enquiries.
* Develop crisis management approaches for reputational risks online.
Website Management
* Oversee website updates and redevelopment projects to improve UX and functionality.
* Manage third-party vendors and tools related to online engagement.
* Implement SEO best practices to drive traffic and visibility.
* Ensure brand alignment and accessibility standards are met.
Analytics & Reporting
* Track, analyse, and report on the performance of digital initiatives.
* Provide insights and recommendations to guide ongoing strategy.
About You
You are a skilled digital storyteller with a proven track record in delivering results across digital and social platforms. You combine creativity with data-driven decision-making and thrive in a collaborative, fast-paced environment.
Essential Skills & Experience
* 5+ years in digital marketing, social media management, or content creation for a high-profile brand or agency.
* Proven ability to design and deliver engaging multi-channel campaigns.
* Strong understanding of SEO, analytics tools, and social media metrics.
* Experience with website content management systems, paid social campaigns, and multimedia content creation.
* Excellent written, verbal, and visual communication skills.
* Degree in Marketing, Communications, Journalism, or a related field.
This is a unique opportunity to take ownership of a high-profile digital presence, lead innovative campaigns, and shape how a national brand connects with its audiences.
If you’re passionate about creating impactful content, driving engagement, and leading digital strategy — we’d love to hear from you.
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