We're looking for a Link Building Manager who's ready to take ownership of our off-page SEO operations and lead a growing team of talented link builders.
This role blends strategy, leadership, and hands-on SEO work.
You'll shape and execute link-building strategies across multiple client accounts while ensuring operational excellence and continuous improvement.
What You'll Be Doing
Lead and manage a team of freelance and full-time link builders & virtual assistants
Own and improve our link-building strategy to grow organic visibility and rankings
Coordinate with SEO & Content teams to align campaigns with on-page efforts
Approve and QA link prospects to ensure quality and relevance
Set, track, and review monthly KPIs for link acquisition and performance
Train, guide, and motivate your team to reach targets and maintain excellence
Analyze backlink data to identify trends, issues, and growth opportunities
Research and test new link-building techniques — from digital PR to niche edits
Maintain strong relationships with webmasters, bloggers, and partners
Develop and refine SOPs for scalability, consistency, and efficiency
Report results and insights to management with clarity and accuracy
About You
2 years of experience in link building or off-page SEO (agency experience preferred)
1+ year in a team lead or management role within SEO or digital marketing (Igaming Niche)
Deep understanding of backlink strategy, quality metrics, and anchor text optimization
Confident using Ahrefs, SEMrush, Google Search Console, Screaming Frog, and Pitchbox
Comfortable analyzing data and turning insights into actionable strategy
Excellent written English; persuasive communication and outreach skills
Strong organizational and project management skills — you love structure
Growth mindset — resourceful, proactive, and solution-oriented
Tech-savvy with experience using Google Sheets, Notion, or Airtable
Stable internet connection and willingness to use time-tracking software
What Success Looks Like
Consistent delivery of high-quality, relevant links each month
A well-trained, high-performing link-building team
Improved client backlink profiles and measurable ranking growth
Streamlined systems and SOPs that enhance efficiency
Collaboration and communication across SEO, content, and management
Why You'll Love Working With Us
100% Remote – work from anywhere
Flexible hours – results matter more than the clock
Paid time off (for permanent employees)