Shape the Future of a Premium Healthcare Brand — Become the Next Marketing Manager at Shields Dental & Orthodontic ClinicsLocation: Limerick (Hybrid, with travel to clinic locations) Position: Marketing Manager Reporting to: CEOStep into a Career-Defining Marketing Leadership RoleAre you ready to take ownership leadership role in one of Ireland's most trusted healthcare brands and drive its next phase of growth? Shields Dental & Orthodontic Clinics — a leading premium dental group with a reputation for clinical excellence and patient-first care — is seeking an experienced Marketing Manager to lead the strategic development and execution of our marketing vision.This is more than a traditional marketing role. It's an opportunity to shape the public face of a rapidly expanding healthcare group, strengthen our market leadership, and build the marketing infrastructure that will power Shields' next chapter of growth.Who We AreFounded in Limerick, Shields Dental & Orthodontic Clinics has grown from a single clinic into a group of five premium practices across Ireland. Our success is built on a clear philosophy: clinical autonomy, patient-first care, and purpose-driven professionalism.Supported by a dedicated administrative and management team, our clinicians focus solely on delivering exceptional patient outcomes — while the central support team manages marketing, compliance, and operations. Our culture combines the warmth of family-run values with the professionalism and ambition of a growing healthcare brand.Your MissionAs Marketing Manager, you will play a pivotal role in driving Shields' strategic marketing vision. You will:Develop and execute a group-wide marketing strategy to enhance Shields' premium brand position and reduce patient acquisition costs.Build best-in-class marketing infrastructure across digital and traditional channels — ensuring scalable, data-driven performance.Shape the narrative that defines Shields' reputation in the market, through authentic storytelling, compelling content, and strong brand consistency.Lead multi-channel campaigns (social media, SEO, PPC, email, radio, and print) that attract and retain patients, recruit top clinical talent, and support new clinic acquisitions.Collaborate cross-functionally with clinic teams to develop localised marketing plans and ensure brand alignment across all locations.Report directly to senior leadership, providing actionable insights on KPIs such as cost per lead, conversion rates, and patient retention.This role will suit an entrepreneurial, hands-on marketer who thrives in dynamic, high-accountability environments — someone who combines creative vision with analytical rigour.Are You Ready to Build a Legacy in Healthcare Marketing?If you're an ambitious, creative, and data-driven marketing professional ready to lead brand growth and make a measurable impact — we want to hear from you.RequirementsWhat You BringProven experience as a Marketing Manager, ideally within healthcare, hospitality, or another premium consumer services sector.Strong understanding of digital marketing, including paid and organic social, SEO/SEM, analytics, and CRM systems.Demonstrated success in building brand awareness, managing budgets, and improving marketing ROI.Excellent copywriting and content creation skills, with the ability to communicate warmth, trust, and professionalism.Experience managing agency partners and internal teams to deliver campaigns on time and within budget.A strategic mindset, paired with a hands-on, proactive approach — comfortable leading both planning and execution.Familiarity with AI marketing tools, automation platforms, and performance tracking systems a strong plus.BenefitsWhat We OfferA leadership-level role within a respected, fast-growing healthcare group.The opportunity to define and build a marketing function that directly contributes to business growth.A values-driven culture grounded in trust, professionalism, and a commitment to excellence.Direct access to decision-makers and influence at board level.Competitive salary and performance-based incentives.