Be You, Be Kind, Be Proud
Cpl is proud to be an equal opportunities employer. We believe diversity and inclusion strengthen our people, our work, and our communities.
The Role
We're looking for a Demand Generation Manager to join our dynamic and growing Group Marketing team. You'll drive multi-channel marketing campaigns that generate high-quality B2B leads, fuel pipeline growth, and support revenue targets.
This role is ideal for a data-savvy marketer who thrives in a fast-paced environment and loves working cross-functionally with sales, design, and content teams.
What You'll Do
1. Develop and execute demand gen strategies to attract, engage, and convert prospects
2. Own campaign planning across email, PPC, SEO, social, content, webinars, and events
3. Collaborate with sales to align lead generation and pipeline goals
4. Use CRM and marketing automation tools (e.g., Salesforce, Force24/HubSpot) to nurture leads
5. Track performance, report on KPIs, and continuously optimise for ROI
6. Apply audience segmentation and intent data to personalise outreach
7. Maintain clean data practices and optimise funnel efficiency
What You Bring
8. 3–5+ years in demand generation, growth, or digital marketing (B2B preferred)
9. Bachelor's degree in Marketing, Communications, or a related field
10. Strong knowledge of inbound marketing, lead nurturing, segmentation, and analytics
11. Hands-on experience with CRM and automation tools
12. Excellent communication and project management skills
13. Analytical mindset with a knack for performance optimisation
Nice to Have:
14. Familiarity with GA4, Google Tag Manager, CMS platforms
15. Creative flair paired with strong data-driven decision-making
16. Experience in the recruitment or total talent solutions sector
About Cpl
Cpl is Ireland's largest talent solutions provider, part of Outsourcing Inc. With 13, employees in 39 countries, we offer recruitment, outsourcing, and strategic advisory services through our Future of Work Institute. Cpl is proud to be ranked a Best Workplace in Ireland, especially recognised for wellbeing, inclusion, and career progression.
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