Content Strategist – Co. Kildare
Are you a creative and commercially minded Content Strategist who thrives on building compelling brand narratives across multiple channels? Do you enjoy developing data-driven content strategies that engage audiences, support product launches, and drive measurable growth in a fast-paced FMCG environment?
Our client, a leading Irish FMCG organisation with a portfolio of well-loved consumer brands, is seeking an experienced Content Strategist to join their marketing team at their Head Office in Co. Kildare. With a strong focus on innovation, sustainability, and collaboration, the organisation offers an inspiring environment where creativity and accountability go hand in hand.
As the Content Strategist, you’ll play a key role in shaping and delivering integrated content strategies with a focus on storytelling, across domestic and international markets, ensuring brand consistency while maximising engagement, visibility, and commercial performance.
Core duties of the Content Strategist will include:
Developing and executing comprehensive, omni-channel content strategies aligned with brand objectives and target audience needs
Conducting in-depth market research and competitor analysis to identify opportunities, tends, and audience insights across brands and channels
Collaborating cross-functionally to support product launches, trade promotions, and integrated marketing campaigns
Maintaining clear brand voice, tone, and style guidelines to ensure consistent messaging across all touchpoints
Monitoring and analysing content performance, using data and insights to optimise engagement and conversion rates
Implementing SEO best practices with a focus on enhancing organic search visibility and website performance
Managing and curating social media content across multiple social media platforms, ensuring engaging and relevant output
Creating and maintaining detailed content calendars across digital, social, email, and website channels
Overseeing regular CMS updates across multiple brand websites
Partnering with agencies, publishers, and digital platforms to develop and measure social media campaigns
Developing and executing a lifecycle email marketing strategy through CRM systems
Skills and experience you will need for the Content Strategist role:
Experience in FMCG is essential
5+ years’ proven experience as a Content Strategist or in a similar content-focused role
Degree in Marketing, Communications, or a related discipline
Strong storytelling ability with exceptional written and verbal communication skills
Demonstrated audience-first, omni-channel approach to content creation
Analytical mindset with the ability to interpret performance data and drive optimisation
Proficiency in CMS platforms, ecommerce systems, and social scheduling tools (e.g., Hootsuite, Sked Social, Klaviyo, Shopify) is desirable
What’s on offer
Salary: €45 - €50K DOE
Pension
Hybrid working model (post initial training ~ 6 weeks)
Opportunity to join a purpose-driven, sustainability-focused organisation
Collaborative and supportive team culture
Career development within a growing FMCG group
What’s next?
Please apply now by sending your CV to fjoyce@alternatives.ie and I will reply to your application in due course.
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