Content Strategy and Demand Generation Manager
We are seeking a highly skilled Content Strategy and Demand Generation Manager to join our team.
About the Role:
* This is a key member of our leadership team, responsible for designing, developing, and growing inbound sales funnels through demand generation and actionable communications.
* You will support our sales team in delivering their targets through multiple channels, including Google Ads, channel partners, events, webinars, video, social media, and email marketing utilizing Hubspot.
Key Responsibilities:
1. Develop and maintain campaign flows to successfully move prospects through the customer journey to reach sales readiness.
2. Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs.
3. Work with company leadership and advisors to create and maintain closed-loop marketing reports to understand marketing program and channel performance.
4. Assist in delivering Search Engine Marketing (including SEO and PPC) optimization across all websites and in conjunction with Hubspot programs.
5. Report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
6. Work with company leadership and advisors to plan, execute, and measure A/B tests to improve customer experience and lead generation.
7. Collaborate with the advisory team to create high-quality content to be used in campaigns.
Experience and Qualifications:
* Degree in Marketing, Digital Marketing, Communications, or similar, ideally HubSpot Certified
* 5+ years experience in Marketing Demand Generation
* Demonstrable experience in marketing automation including nurture, segmentation, and program reporting
* Experience handling data in accordance with GDPR and Data Protection Regulation legislation
* Knowledge of how to optimize digital campaigns that engage, inform, educate, advise, and motivate to convert
* A proven track-record of coordination of digital acquisition campaigns
* Skills: Marketing, Marketing Strategy, Marketing And Sales