About Us
Keelvar was founded in Europe's largest AI research lab by a team of computer scientists and engineers specialising in AI, optimization and game theory applied to strategic sourcing. Keelvar is an award-winning, category leading, global sourcing optimization and autonomous sourcing vendor, optimising over $200bn+ in spend annually. Our mission is to help procurement teams globally to scale sourcing excellence. Keelvar
Role Overview
Keelvar is looking for a Product Marketing Manager to accelerate our revenue growth and help shape the future of our AI-native sourcing platform. In this role, you'll work closely with Product Marketing, Growth, GTM and Product to analyze customer behavior, craft compelling narratives, and build high-impact GTM and PLG programs that increase adoption, usage, and revenue.
This is an ideal role for a PMM with strong PLG experience, exceptional execution skills, and a passion for data-driven growth in a fast-moving SaaS environment
Responsibilities
Go-to-Market & Messaging
* Develop compelling messaging, storytelling, and ICP for new and existing products.
* Partner with Marketing and Growth to build and launch high-impact GTM campaigns that drive pipeline and revenue.
* Create product narratives and value propositions that resonate with enterprise buyers and practitioners.
* Deliver sales enablement materials, pitch decks, competitive insights, and user-centric value messaging.
PLG & Experimentation
* Shape and evolve the foundations of Keelvar's PLG motion.
* Work with Growth to experiment with early-stage and upcoming products to validate value, demand and activation layers.
* Build product-led experiences, content and campaigns that drive acquisition, activation and expansion through self-serve or hybrid funnels.
Customer, Market & Data Insights
* Conduct customer and market research on customers and prospects to uncover jobs-to-be-done., market trends, key personas, and adoption friction.
* Translate insights into actionable messaging, experiments, product improvements, andGTM optimizations.
* Provide competitive intelligence that informs product roadmap, positioning, and go-to-market strategy.
Content & Enablement
* Own and execute the content strategy across the product marketing lifecycle (planning, creation, enablement).
* Create compelling assets that support awareness, education, onboarding, and adoption.
Measurement & Reporting
* Own and report on Product Marketing KPIs (campaign performance, adoption signals, messaging impact, and contribution to pipeline/revenue).
Your profile
* 3 plus years of Product Marketing experience in B2B SaaS or marketplace environment.
* Experience with PLG models, ideally in self-serve or hybrid funnel environments.
* Strong GTM foundations with experience developing messaging, competitive insights, and launch plans.
* Proven ability to craft value propositions and product narratives for enterprise use cases.
* Data-driven, with strong analytical skills and experience building reports that demonstrate ROI and guide decision-making.
* Highly organised, comfortable prioritising in fast-moving environments, and able to cut through ambiguity.
* You thrive in an environment of mutual respect, openness and collaboration. You enjoy getting things done at a quick pace.
* Entrepreneurial mindset and passion for high-growth, innovative tech environments.
* Bonus (not ): experience in procurement, supply chain, or adjacent enterprise workflow platforms.
Why Us
Here at Keelvar, we are proud to be a remote-first organisation and we offer some great perks including:
* Competitive salary with a Series B backed, fast growing organisation.
* Pension 7.5%
* Health Insurance
* 25 days PTO increasing to 26 after 3 years and increasing to 27 after 5 years.Plus a day off for your birthday.
* Flexible working hours with a positive approach to work - life balance.
* An inclusive, collaborative, innovative culture.
* Generous leave offerings including 2 CSR days.
* Technology that enables you to perform to your best