Digital Marketing Executive (Public Sector – Hybrid)
Location: Dublin, Dundalk or Cork (2 days onsite, 3 days remote)Salary: €52,546 (aligned to public sector scale, non-negotiable)Contract: 12-month FTC (Secondment Cover)Hours: 41.25 hours per week (35 hours net)Annual Leave: 29 days (excluding public holidays)Closing Date: Wednesday 25th March, 5:00pm
We are partnering with a leading public sector body to recruit a Digital Marketing Executive to join their Digital Marketing Team within the Communications Department.
This is an excellent opportunity to take ownership of end-to-end social media strategy within a purpose-driven organisation, working alongside a collaborative and innovative team delivering impactful national campaigns.
Key Responsibilities
Own and execute the organisation’s social media strategy across LinkedIn, TikTok, Meta, and Bluesky
Plan and manage a structured content calendar aligned to business and communications priorities
Create and adapt engaging, platform-specific content (posts, video, stories, campaigns)
Drive audience engagement through active community management and timely responses
Monitor sentiment, identify trends, and escalate emerging issues or opportunities
Manage and support a Social Media Coordinator, including workload and development
Collaborate with internal teams to repurpose content into high-performing digital formats
Oversee monthly e-zine creation and distribution via Mailchimp
Work with agency partners on paid social campaigns and performance optimisation
Coordinate influencer and UGC partnerships aligned to brand values
Analyse performance metrics and provide insights and recommendations to stakeholders
Continuously test and implement new tools, formats, and innovations across channels
About You - Essential Requirements
Degree (Level 7+) in Marketing, Communications, Digital Media, or related field
4+ years’ experience delivering social media strategies across multiple platforms
Proven experience managing direct report(s)
Strong copywriting and content creation skills, including short-form video
Experience with tools such as Sprout Social and content creation platforms (e.g. Canva, CapCut, Adobe Express)
Strong analytical skills with the ability to interpret performance data and optimise campaigns
Excellent organisational and stakeholder management skills
About You - Desirable Requirements
Experience within the energy or public sector
Exposure to paid social campaigns and agency collaboration
Strong focus on customer/audience engagement and experience
Irish language proficiency
This is a fantastic opportunity to join a highly regarded organisation where your work will directly contribute to impactful national initiatives, while benefiting from a flexible hybrid working model and strong work-life balance.
Interested? Send your CV to Philly Lambe at Lex Consultancy.
Please note only candidates that match the minimum job requirements above will be contacted for this role.
Skills: marketing, digital marketing, public sector
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