Sales & Marketing Manager - Sligo - PermanentThe Sales & Marketing Manager will lead the commercial sales strategy of the hotel, with a clear focus on driving higher-yield business, optimising market segment mix, and strengthening the hotel’s position as a leading four-star property along the Wild Atlantic Way. This is a high-impact, outward-facing role for a commercially motivated individual who combines strategic thinking with direct client sales activity.This role requires a proactive, commercially focused individual with minimum 3 years in a similar role who can grow key revenue streams while identifying new opportunities in both domestic and international markets. A strong emphasis will be placed on rate growth, strategic partnerships, and sustainable business development.Strategic Focus of the RoleDrive ARR growth across all segments — corporate, conference & events, tour operator, leisure, and online — without sacrificing occupancy targets, along with the sales team.Identify opportunities and develop new relationships with Professional Conference Organisers (PCOs), business travel agencies in Ireland and internationally.Actively develop the residential conferences business for the hotel, both mid-week and weekendIdentify platforms with potential to grow sales – e.g. GDSActively network within the professional conference, business travel, and tourism sectors to generate new leads and protect existing accounts e.g. SITE, AIPCO & IHI.Grow shoulder and off-peak occupancy through targeted rate strategies and proactive sales initiatives identifying valley periods.Support the ongoing development of Sligo as a destination in collaboration with key stakeholdersPlay a key role in AI strategy and how it should develop for the hotel.ResponsibilitiesRevenue Growth & Sales StrategyDrive ARR performance across all key market segments and report weekly against targetsWork with the General Manager and Revenue, Sales & Online Marketing Executive to set rate strategyConference & Events Business DevelopmentThis is a key growth priority for the hotel given its recent significant capital investment in bedroom capacity and meetings infrastructureBuild and manage a proactive pipeline of conference and events enquiriesNetworking & Industry EngagementActively represent the hotel at industry events, trade shows, and sales missions — including Fáilte Ireland platforms, AIPCO, SITE, IHF events and any other forums that you may identifyBuild a strong personal network within the Irish and international conference, events, and business travel sectorsParticipate in relevant Wild Atlantic Way trade and tourism initiativesMarketing & Brand PositioningDevelop and implement a results-driven annual marketing planDrive the hotel’s digital presence, focusing on direct bookings and brand visibilityPromote the hotel’s unique offeringPosition the hotel as a leader in sustainability, aligned with its Green Hospitality goalsSustainability & InnovationSupport and promote the hotel’s sustainability initiatives across all sales and marketing activityIntegrate eco-friendly practices into brand messaging and client engagementIdentify opportunities to attract environmentally conscious travellers and partnersPlanning, Reporting & PerformancePrepare and deliver annual sales and marketing plans and budgetsMonitor KPIs including:Track ROI on campaigns and sales activityProvide regular performance updates and insights to the General ManagerCollaboration & LeadershipLead out and work closely with Front Office, Reservations, Weddings and Events coordinator Corporate sales and Revenue, Sales & Online Marketing Executive and F&B teams to maximise conversion and guest experienceSupport a culture of exceptional customer care and commercial awareness across all departmentsContribute to overall hotel operationsRequirementsProven track record in hotel sales with demonstrable ARR and RevPAR growthStrong experience in conference & events business development — ideally with a hotel of similar scaleWell-networked within the Irish hospitality, conference, and business travel sectorsCommercially sharp with strong negotiation skills and the ability to closeExperience across multiple segments: corporate, MICE, tour operators, and leisureDigitally confident — comfortable with OTA management, GDS, and digital marketing channelsExcellent communicator and relationship builder, equally effective with clients and internal teamsFamiliarity with the Wild Atlantic Way and the northwest Ireland tourism landscape is an advantageFor a confidential discussion and more information on the role, please contact Deirdre Moran.deirdre.moran@collinsmcnicholas.ie(091) 706710
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