Overview
DublinTown is the city's Business Improvement District (BID) a collective of 2,500 businesses in Dublin city centre. We promote Dublin city centre on behalf of businesses to drive footfall and improve the trading environment. We are the creators of the award winning
and associated social media accounts, organise the Christmas lights around the city, and have delivered events and festivals such as Dublin By Night Festival, and more.
DublinTown is seeking a
dynamic Social Media & Marketing Executive
who lives and breathes digital content. We want someone with the energy and passion of a future influencer - who naturally understands what makes content viral and can bring fresh, engaging ideas to promote Dublin's vibrant city centre.
About the Role
This is your chance to become the digital voice of Dublin city centre
. You'll be the creative force behind our online presence, developing content that showcases the best of Dublin. This role suits someone who sees social media as storytelling and community building, not just posting.
You'll thrive in our fast-paced, small team environment where your creativity directly impacts how thousands experience Dublin. If you naturally spot Instagram-worthy moments, get excited about TikTok trends, and have genuine passion for Dublin's character, this role is for you.
Reporting Line:
Reports to the Director of Marketing & Communications.
Key Responsibilities
* Lead creation of engaging social media content across Instagram, TikTok, Facebook, Twitter, LinkedIn
* Develop creative content campaigns that drive engagement and footfall to Dublin city centre
* Create original photography and video content, including behind-the-scenes and event coverage
* Stay ahead of social media trends and implement innovative content formats
* Actively engage with our community and collaborate with DublinTown member businesses
* Design graphics and branded content using Canva and design tools
Requirements
Essential
* Genuine passion for social media with natural platform understanding
* Creative flair with strong eye for visual content and design
* Energetic personality bringing enthusiasm and fresh ideas
* Strong content creation skills including photography and video editing
* Native understanding of Instagram, TikTok, Facebook, Twitter, LinkedIn
* Excellent writing skills for engaging captions and marketing copy
* Self-motivated with ability to work independently
* Genuine love for Dublin city and local culture
What We're Looking For
We want someone who could be the next social media personality themselves - with natural charisma, creativity, and instinctive understanding of shareable content. You should:
* Get excited about trying new social media features
* Naturally spot great content opportunities
* Understand different audiences and speak to them authentically
* Bring fresh energy while maintaining professionalism
Position Details
Employment Type:
Permanent, Full-time
Location:
First Floor, 43–45 Middle Abbey Street, Dublin 1
Salary: Competitive, based on experience
Benefits
* Build your personal brand while growing professionally
* Creative freedom to develop your own content ideas
* Access to Dublin's business community and networking opportunities
* Dynamic, supportive team environment
* Opportunity to be part of major Dublin events and festivals
Contact Information:
Eoin Lyons
Director of Marketing & Communications
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DublinTown is an equal opportunities employer.