What Is The Role
The Employer Brand Manager is responsible for all employer brand activity; bringing to life the Colleague Deal for all colleague and candidate audiences for Flutter Functions & UKI Region. This role holder will drive increased awareness, engagement and consideration of what it is like to work for Flutter; ensuring the business becomes recognised as a leading employer of choice. Ultimately, this will help build quality future‑ready talent pipelines to support Flutter’s business growth.
A key member of the Employer Branding & Attraction team, your remit is inclusive of high‑volume Retail & Customer Operations, Corporate Specialist roles (e.g. Commercial & Tech) and Emerging Talent across both Flutter Functions and UKI Region.
Key Responsibilities
* Manage the application of the Flutter employer brand; ensuring it is used consistently and effectively both internally across the colleague lifecycle and externally across candidate touchpoints.
* Design, develop and implement a range of employer brand campaigns (e.g. always‑on, nurture, strategic hiring) with clear objectives to increase awareness and engagement of the Flutter brand.
* In conjunction with the Employer Brand & Attraction Lead, build tailored propositions for priority brands & functions that align to the core Colleague Deal; yet are personalised to reflect the key talent pool requirements.
* Develop a content strategy that brings the employer brand to life across various platforms and channels in collaboration with suppliers and internal functions.
* Manage the careers site platform (and other employer branding platforms); continuously evolving it to ensure an intuitive, personalised candidate experience.
* Manage all Flutter social media channels; including LinkedIn, Instagram, Facebook and YouTube. Responsible for posting, monitoring and optimising content for each platform to engage potential candidates and amplify employer brand awareness.
* In conjunction with the Employer Brand & Attraction Lead, manage the employer brand guidelines, being the guardian of how Flutter’s employer identity is expressed and experienced consistently, across all channels and audiences.
* Manage and optimise key relationships with suppliers and in‑house creative support; providing clear briefs and ensuring they can demonstrate clear value‑add and service excellence.
* Regularly review all data insights across employer brand channels, content and campaign activity to monitor performance, track engagement and optimise future strategies.
* Stay up to date on market trends, competitor intelligence and third‑party innovation in employer branding to ensure the offering is relevant, appealing and differentiated.
Experience Required
* Background in Employer Branding and Recruitment Marketing.
* Experience of developing and executing effective employer brand strategies and campaigns aligned with business objectives.
* Proficiency in managing digital channels, preferably employer brand channels, (e.g. careers websites and social media) and understanding of high‑quality content required to amplify Employer Brand messaging.
* Proven experience of embedding employer brand throughout the colleague lifecycle; collaborating with and influencing different teams to showcase the Colleague Deal.
* Proven track‑record in delivery of employer brand and attraction performance metrics.
Capabilities & Behaviours
* Strong organisational and project management skills, with the ability to work at speed across multiple campaigns, projects and deadlines.
* Excellent collaborator with peers, suppliers, stakeholders and wider colleague population.
* Creative skills and ability to come up with innovative ideas and strategies.
* Excellent communication and storytelling skills.
* Ability to analyse a range of information/data to deliver insights and build creative and business focused solutions.
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