We are seeking an experienced Head of Sales to lead and scale our commercial growth for an EDI and B2B integration platform. This role is responsible for defining and executing the sales strategy, building a high-performing sales team, and driving predictable revenue growth across mid-market and enterprise customers.
The ideal candidate has deep experience selling complex B2B SaaS or EDI solutions, understands long sales cycles, and can translate technical integration value into clear business outcomes for customers in supply chain, logistics, retail, manufacturing, or financial services.
Sales Strategy & Revenue Growth
Define and own the global sales strategy for EDI and B2B integration solutions.
Build and manage revenue forecasts, targets, and KPIs.
Drive new business acquisition and expansion revenue within existing accounts.
Identify and prioritize target verticals (e.g. logistics, retail, manufacturing, fintech).
Develop enterprise and mid-market pricing and packaging strategies.
Team Leadership & Scaling
Build, coach, and manage a high-performing sales team (AEs, SDRs, Account Managers, Marketing Manager).
Establish a strong sales culture focused on performance, accountability, and learning.
Define clear sales processes, qualification frameworks (MEDDICC, SPICED, etc.), and playbooks.
Partner closely with Marketing on lead generation and demand creation.
Enterprise & Complex Sales
Lead and close complex, multi-stakeholder enterprise deals.
Support negotiations with procurement, legal, IT, and operations stakeholders.
Navigate long sales cycles and RFP-driven buying processes.
Act as executive sponsor for strategic customers and partners.
Cross-Functional Collaboration
Work closely with Product, Engineering, and Customer Success to align roadmap and customer needs.
Provide structured feedback from prospects and customers to influence product strategy.
Partner with Customer Success to ensure smooth handovers, renewals, and upsell opportunities.
Partnerships & Ecosystem
Develop and manage strategic partnerships (ERP vendors, systems integrators, logistics platforms).
Enable partner-led sales motions where appropriate.
Represent the company at industry events, conferences, and customer meetings.
Required Experience & Skills:
Experience
10–15+ years in B2B sales, with at least 3–5 years in a sales leadership role.
Proven experience selling EDI, B2B integration, iPaaS, or complex enterprise SaaS.
Track record of building and scaling sales teams.
Demonstrated success closing enterprise-level deals (€100k+ ARR or equivalent).
Experience selling to technical and business stakeholders.
Domain Knowledge
Strong understanding of EDI standards (EDIFACT, X12, etc.) and/or API-based integrations.
Familiarity with ERP systems (SAP, Oracle, NetSuite, Dynamics).
Knowledge of supply chain, logistics, retail, manufacturing, or financial services workflows.
Skills & Competencies
Background working with managed EDI services or trading partner networks.
Strategic thinker with strong commercial acumen.
Excellent communication, negotiation, and executive presence.
Data-driven approach to forecasting and pipeline management.
Ability to simplify complex technical concepts into business value.
Hands-on leader comfortable in both player and coach roles.
Experience in a scale-up or high-growth SaaS environment.
Experience selling via partners and resellers.
Opportunity to lead and shape the commercial strategy of a growing EDI platform.
High impact role with direct influence on company growth.
Competitive compensation with performance-based incentives.
Work with a strong product solving real, complex integration challenges.
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