Our client, a well-established and growing company in the renewable energy/solar industry, is now seeking a Head of Sales to assist with their growth plans over the coming years. The successful candidate will be a high‑performing, technically minded sales professional with a proven track record in a senior sales leadership role, ideally in the renewable energy or construction industry.Role OverviewThe Head of Sales will take full ownership of the company’s sales function, driving revenue growth, leading and developing the sales team, and implementing scalable sales strategies. This senior leadership role focuses on building a high‑performance sales culture, improving conversion rates, and ensuring predictable and sustainable business growth. The successful candidate will operate independently, enabling the CEO to focus on broader strategic priorities.Lead, manage, and develop the national sales teamRecruit, onboard, and retain high‑performing sales professionalsEstablish a performance‑driven culture with clear targets and accountabilityConduct regular one‑to‑one reviews, performance evaluations, and coaching sessionsMotivate and inspire the team to consistently exceed targetsTraining & DevelopmentDesign and implement structured sales training programmesContinuously improve product, technical, and consultative selling knowledge across the teamEnsure all sales staff are aligned with company messaging, compliance, and customer experience standardsDevelop onboarding frameworks for new hiresSales Strategy & PlanningDevelop and execute monthly, quarterly, and annual sales plansSet clear KPIs, targets, and forecasting modelsIdentify market trends and adjust strategy accordinglyCreate scalable processes to support nationwide growthTake full ownership of sales pipeline and revenue targetsEnsure strong lead conversion rates from enquiry to closed saleWork closely with marketing to optimise lead generation and qualityIdentify bottlenecks in the sales funnel and implement improvementsReporting & Performance AnalysisProvide detailed monthly, quarterly, and annual reports to the CEODeliver accurate sales forecasting and performance insightsUse CRM systems (e.g., Salesforce, OpenSolar, Monday.com) effectively for reporting and trackingPricing & Commercial StrategyDevelop and maintain competitive pricing strategiesEnsure margins are protected while remaining competitive in the marketAnalyse competitor pricing and positioningWork with operations and procurement to align pricing with costsBusiness Development & Growth PlanningIdentify and develop new business opportunities (residential, commercial, agricultural)Explore strategic partnerships (e.g., finance providers, credit unions, commercial clients)Expand into new markets and service offerings (e.g., heat pumps, insulation, EV charging)Drive initiatives that support long‑term revenue growthEnsure a consistent, high‑quality customer journey from first contact to handoverMonitor customer feedback and continuously improve sales approachReduce cancellations and improve customer satisfaction metricsEnsure all sales activities are compliant with SEAI and industry regulationsProcess Optimisation & SystemsImplement and refine sales processes, scripts, and workflowsImprove CRM usage, automation, and reporting accuracyStandardise quoting, follow‑ups, and closing proceduresIntroduce efficiencies to increase productivity per sales repWork closely with operations, project management, and installation teamsEnsure smooth handover from sales to deliveryAlign sales commitments with operational capabilitiesSupport marketing with insights for campaigns and messagingSkills & Experience RequiredProven experience in a senior sales leadership role (Head of Sales / Sales Director level)Renewable energy or construction industry experience is advantageous but not essentialProven experience in B2B or B2C sales with a demonstrable track record of delivering revenue growth and exceeding sales targetsExperience managing and scaling sales teamsExcellent leadership, coaching, and motivational skillsStrong commercial awareness and pricing strategy experienceData‑driven mindset with strong analytical and reporting skillsExperience with CRM systems and sales toolsOfferAttractive salary and benefits package on offer for the successful candidate. This is an exciting opportunity to join a growing & progressive company at a pivotal time in their journey.
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