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At Life Style Sports, we’re redefining what it means to be a sports retailer!
Proudly Irish-owned and Ireland’s leading sports destination, we empower the Stylised Athlete through bold innovation and unforgettable experiences. From our Brand Centre in Dublin to our carbon-neutral warehouse, everything we do is built to make an impact.
With 39 stores, a thriving eCommerce presence, and a passionate team of over 650, we deliver the best from the world’s top sports brands every day.
But we’re more than just products — we’re about people.
Guided by our Brand values of Social, Inspirational, and Fearless, we create strong connections with our customers and foster a vibrant, inclusive culture for our team.
We’re proud to have been recognised as the #1 sports retailer on the Sunday Independent’s Best Employers list in both 2023 and 2024. We’re breaking barriers and setting new standards for diversity and inclusion in the workplace. Our positive Gender Pay Gap report showcases the strength of our diverse and talented team, and we’re especially proud of the outstanding contributions of the incredible women across our stores and Brand Centre.
Ready to push boundaries, embrace challenges, and shape the future of sports retail? Join our EPIC team today and let’s change the game together!
Role Summary:
Are you ready to help shape the voice of Ireland’s most exciting sports retailer?
As a Brand Marketing Executive, you’ll be right at the heart of the action—bringing bold, energetic campaigns to life across every channel, from digital to in-store.
Working alongside a passionate team and reporting to the Brand Marketing Manager you’ll take the lead in activating campaigns and events that look sharp, feel fresh, and hit the mark—on time and on budget.
Your role is key to ensuring our marketing output isn’t just consistent—it’s compelling, creative, and always on-Brand.
You’ll collaborate closely with a crew of experts—from buying and creative to eCommerce, CRM, media, and visual merchandising. Together, you’ll launch campaigns that don’t just promote but inspire.
And yes—you’ll also get hands-on with global giants like Nike, Adidas, Puma, Columbia, and New Balance.
You know the culture, you speak the language, and you can spot what’s trending before it hits the streets. Fresh ideas are your currency, and you’re always thinking about what’s next.
This isn’t just a support role. It’s a chance to leave your mark, bring energy, innovation, and your unique perspective to elevate everything we do.
If you're a sport-obsessed storyteller with a passion for marketing and a drive to deliver standout work, we want to hear from you.
Role Responsibilities:
* Manage the brand communications calendar for your concepts, ensuring that key product launches are captured
* Work with internal creative and external production teams to create relevant and engaging content
* Work with the concept teams to define communications campaign requirements, ensuring that inputs and actions are captured from all stakeholders for each campaign
* Work with the production teams, inc. external agencies to ensure campaigns are on time, on budget and look epic.
* Report on results from each campaign, recording learnings and apply opportunities for improvement in future
* Work with our brand partners, prioritising their campaigns and ensuring that assets are produced/supplied with a point of difference for Life Style Sports
* Own and manage the concept calendar and ensure we are continuously activating and communicating key moments to our consumer.
Key Requirements:
* Minimum of 2 years’ experience in a creative, social media or a hands-on marketing role
* Experience in planning and delivering marketing campaigns in an omnichannel retail environment or similar
* Ability to manage budgets across multiple projects
* Experience managing and juggling multiple projects and working cross functionality
* An in-depth knowledge and passion for sport and trending footwear/fashion
* Relevant degree or equivalent qualification in Marketing or Business Studies
About you:
* Previous experience of event planning and management
* Strong communication skills, both written and verbal
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Retail
Referrals increase your chances of interviewing at Life Style Sports by 2x
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