Technical Sales Engineer – Automation, Components & Systems
The Company
Our client is a well-established, global provider of
industrial automation, machine safety, process safety and industrial security solutions
, with a long-standing presence in Ireland. The Irish operation combines
sales, services, and engineering expertise
, supporting customers across manufacturing, process industries, energy, and infrastructure.
The Role
The Technical Sales Engineer will be responsible for
driving sales growth and market penetration
across Ireland for a portfolio of
automation components, systems, and engineering services
.
This is a
customer-facing, consultative sales role
, combining technical expertise with commercial acumen, working closely with OEMs, system integrators, panel builders, and end users.
You will manage the
full sales lifecycle
, from opportunity identification through to order conversion, while developing long-term customer partnerships.
Key Responsibilities
* Grow revenue and market share within assigned customers and sectors
* Develop and strengthen relationships with OEMs, system integrators, and industrial end users
* Identify and convert opportunities for:
* Automation components and systems
* Machine safety and process safety solutions
* Engineering upgrade and retrofit projects
* Act as a
technical advisor
, understanding customer applications and proposing compliant, value-adding solutions
* Support presales and post-sales technical discussions
* Collaborate with internal sales, technical support, and marketing teams
* Maintain accurate customer and opportunity data using CRM
* Provide market and competitor intelligence
Essential Experience & Skills
* 5+ years' experience in
technical sales
within:
* Industrial automation
* Control systems
* Electrical / automation components
* Proven success selling to industrial customers and managing multiple accounts
* Strong understanding of automation technologies, such as:
* PLCs and control systems
* Safety relays and safe automation systems
* Motion control, sensors, actuators
* Robotics and decentralised automation
* Industrial networks and OT security
* Ability to engage technically and commercially with stakeholders from
shop floor to senior management
* Track record of achieving demanding sales targets
* Strong initiative, organisation, and relationship-building skills