The Account Executive will be responsible for generating new business and converting prospects into long-term clients across our dual service offering:
* Growth & Marketing Services: (PPC, SEO, CRO, Content, Paid Social, Email)
* Product & Technology Services: (Web builds, UX, Systems Integration, Automation, Development Support)
You will own the entire sales cycle: prospecting, qualification, deep discovery, proposal creation, and closing. This role requires presenting Howl as a high-impact partner capable of accelerating both commercial performance and product/technology outcomes.
This is the ideal role for a driven, structured, and commercially minded individual with a strong numerical ability and the confidence to discuss both performance marketing metrics and technical solution architecture with C-suite and decision-makers.
Key Responsibilities: New Business Generation & Pipeline Ownership
* Proactively identify, target, and pursue new opportunities across key sectors (e.g., SaaS, eCommerce, Professional Services, B2B Growth).
* Drive consistent, focused outbound activity using LinkedIn, email, phone, and strategic event networking.
* Effectively qualify leads to clearly define growth goals, technical needs, and commercial criteria.
Consultative Discovery & Solution Pitching
* Deeply understand each prospect's unique commercial goals, product challenges, technology stack, and customer experience bottlenecks.
* Confidently pitch Howl's integrated approach: Marketing + Product + Technology.
* Translate complex technical concepts (e.g., API integrations, automation opportunities, data flow issues, platform limitations) directly into their quantifiable commercial and growth impacts.
Deal Management & Internal Collaboration
* Develop clear proposals, detailed scopes of work, and pricing structures, working closely with our marketing and technical leadership teams.
* Maintain rigorous pipeline management, accurate forecasting, and CRM discipline.
* Bring market and prospect insights back into the Howl senior team to shape future service offerings and positioning.
Your ProfileExperience
* 2+ years of success in a sales, business development, or similar commercial role.
* Prior experience selling marketing services, SaaS, digital solutions, or other tech-enabled professional services is a significant advantage.
* A proven track record of consistently hitting or exceeding defined revenue targets.
Skills & Attributes
* Self-Driven: Comfortable building a pipeline from scratch, highly autonomous, and owns their results.
* Numerically Sharp: Fluent in discussing metrics that matter; ROAS, CPL, CAC, conversion rates, and budget allocation with confidence.
* Technically Curious: Able to quickly understand and articulate how technology, UX, and systems integrations affect a client's ability to scale.
* Commercial Communicator: Exceptionally clear, concise, and persuasive; able to explain complex, blended solutions simply.
* Process Disciplined: Excellent organisational skills, follow-through, and rigorous pipeline management.
* Strategic Thinker: Capable of diagnosing a client's problem and matching it to a solution that spans both our marketing and technology capabilities.
What Success Looks Like
Within the first 3-6 months, the Account Executive will have achieved the following:
* Established a steady, predictable outbound pipeline.
* Successfully pitched and defended Howl's integrated marketing and technical competencies to multiple decision-makers.
* Closed consistent new business across both service lines (Marketing and Product/Tech).
* Provided meaningful market feedback to the senior team, helping to refine Howl's commercial positioning.
About Howl
Howl is not a traditional marketing agency. We are a specialised growth partner, built to drive measurable, sustainable revenue for ambitious brands by integrating three core capabilities: performance marketing, creative execution, and deep technical expertise.
We don't just run ads; we partner with clients to fix the underlying systems that govern their growth. Our work spans the full spectrum of digital scaling:
* Performance: Obsessive focus on ROI, covering PPC, SEO, Content, Analytics, and Conversion Rate Optimisation (CRO).
* Product & Technology: We build, optimise, and scale digital products, platforms, and experiences. This includes website development, custom integrations, sophisticated automation, UX/CRO optimisation, and technical problem-solving that directly drives revenue.
We act as a true extension of our clients' commercial and product teams. Every action is rooted in: Performance First, Commercial Clarity, and Hands-On Execution.
We are now expanding our client base and are looking for an AccountExecutive who can articulate the value of this integrated approach combining marketing excellence with technical capability to new prospects.
Benefits
* Competitive base salary plus a motivating performance commission structure. (OTE €60,000)
* Clear path for career advancement into Senior Sales, Commercial Lead, or Growth Strategist roles.
* Opportunity to work in a high-impact, product-focused growth agency with a culture of execution.
* High level of autonomy, flexibility, and direct input into the company's growth strategy.
Job Type: Full-time
Pay: Up to €60,000.00 per year
Benefits:
* Flexitime
* Work from home
Work Location: Remote