Marketing Manager
Cpl Marketing are recruiting for an experienced Marketing Manager for an Irish Beauty and cosmetics brand on a permanent contract in Meath. This person will be over three brands and will drive brand growth, campaign execution, and strategic initiatives. This role requires a creative and data-driven individual with a strong background in beauty, tanning, or lifestyle marketing. They should be commercially minded, and results driven. This role is 4 days in the office, 1 day WFH.
Responsibilities:
·Lead annual brand strategy across three brands to drive
awareness, engagement, and growth.
·Build, mentor, and lead a high-performing marketing team.
·Partner with Commercial, Buying, and E-commerce teams to deliver integrated campaigns.
·Manage agencies and internal teams to deliver best-in-class advertising, content, activations, and events.
·Lead NPD marketing, from insight and positioning to successful product launches.
·Drive market and competitor insights to track KPIs and identify growth opportunities.
·Own and optimise marketing budgets, reporting, forecasting, and performance tracking.
·Lead social media, community, and creative direction to ensure consistent, elevated brand expression.
·Report on marketing performance and insights to senior leadership.
Requirements:
·7–10 years' marketing experience, ideally in beauty/FMCG.
·Bachelor's degree in marketing, Business, or related field.
·Proven brand management, consumer insight, and campaign execution experience.
·Strong leadership and cross-functional stakeholder management skills.
·Solid financial acumen, including budget management, P&L, and ROI analysis.
·Strong strategic, analytical, communication, and presentation skills.
·Deep knowledge of digital, social, e-commerce, and omnichannel marketing.
·Thrives in a fast-paced, challenging, entrepreneurial environment.
For further information please contact Keely Parsons at or call
#LI-KP2