Job Title:
Market Insights Manager
Location:
Dublin – Hybrid (3 days per week in the office)
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
How We Work
Our hybrid work style (3 days in the Dublin office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships.
And it's flexible enough to give you the space to do your best work.
About the Role
The
Market Insights Manager
sits within the
Insights & Strategy
team, part of
Global Marketing (Marketing, Brand & Communications)
.
This is an individual contributor role with no direct reports.
Based in our Dublin office on a hybrid basis, you will build a clear, joined-up outside-in view of the world in which our brands operate – how we are perceived, how the consumer context and category are evolving, and which competitors are winning or losing and why.
You will own and evolve core market and brand insight programmes (including the Brand Tracker, Market Insights, Social & Cultural Insights, and Customer Round-Up), heavily leverage AI-enabled workflows to scan and interpret external signals, and feed a strong outside-in perspective into strategy, planning and execution across Gen – including the quarterly "State of Play".
You'll work closely with the wider Insight team, Product Marketing and cross-functional stakeholders to connect brand and market performance insight to real decisions across our portfolio of brands.
Key Responsibilities
Brand & market performance insight
Lead the Brand Tracker programme end-to-end, managing the research agency effectively to ensure a high standard of delivery.
Maintain a clear, consistent view of brand health across markets, segments and brands, and explain what is moving, for whom, where, and why.
Connect brand tracking to other indicators (e.g., category size, share, pricing, media, search, CX metrics) to provide a joined-up view of brand and marketing performance.
Produce regular brand and market performance summaries that translate data into clear guidance for marketing and commercial teams.
Social, cultural and macro trends
Run an always-on horizon scanning approach across social, cultural, behavioural and macro-economic trends impacting our categories and customers.
Use sources such as social listening, search behaviour, analyst and industry reports, news and cultural calendars to spot signals of change early.
Distil complex trends into concise "so-what" narratives that highlight risks and opportunities for our brands and propositions.
Competitive & category intelligence
Maintain a structured view of the competitive landscape, including direct competitors, adjacent players and emerging disruptors.
Track competitor strategies, positioning and major moves across brands and markets to understand at a high level who is winning or losing, and what this signals about the direction of the category.
Produce regular competitive and market overviews (drawing on sources like the Customer Round-Up survey) that surface key shifts in category dynamics and competitor direction, informing higher-level brand, portfolio and go-to-market choices.
Partner closely with Product Marketing, aligning this macro view of category and competitor direction with their more granular competitive intelligence (e.g., features, pricing, propositions) to minimise duplication and ensure insight is complementary, consistent and mutually reinforcing.
AI-enabled insight & communication
Heavily leverage AI tools (e.g., LLMs, summarisation, clustering, text analytics) to process large volumes of data, from survey verbatims and reviews to social and secondary sources.
Design and document repeatable AI workflows for desk research, trend scanning, competitor content analysis and drafting summaries and storylines.
Help embed AI-enabled workflows across the Insights & Strategy team so that colleagues can work faster and smarter.
Cross-team collaboration
Work closely with colleagues across the Insights & Strategy team and cross-functional partners in Marketing, Product, Commercial and Product Marketing.
Contribute to the quarterly "State of Play" (integrated customer and market narrative) with clear outside-in perspectives.
Manage relationships with external agencies, ensuring work is high quality, on brief and focused on the right strategic questions.
Education
Bachelor's degree in a relevant field (e.g., Business, Marketing, Economics, Statistics, Social Sciences) or equivalent practical experience.
Experience
Experience in
market insights, market research, consumer intelligence or strategy
, ideally within technology, digital services, subscription or adjacent categories.
Track record of working with
brand tracking or large-scale syndicated studies
and turning outputs into clear business guidance.
Hands-on experience with quantitative data and analysis, comfortable pulling data and running your own analysis (e.g., cuts, segmentations, trend analysis, basic statistical tests).
Comfortable synthesising multiple sources – market data, analyst reports, internal research, social and cultural signals – into coherent, actionable stories.
Demonstrated use of
AI-enabled tools
(e.g., LLMs, social/listening analytics, text analytics, summarisation tools) in research, analysis or insight workflows.
Experience working with
global or multi-market brands
, navigating different stakeholder needs across regions and functions.
Skills
Structured and hypothesis-driven thinker – able to frame questions well, break down complex problems and design sensible approaches.
Strong synthesis and storytelling skills – able to move from detail to the big picture and articulate the "so what / now what".
Excellent written and verbal communication, including concise decks, summaries and visualisations for busy stakeholders.
Effective stakeholder and agency management – credible with senior leaders and peers across teams internally and externally; able to influence without direct authority.
Comfortable learning and using new tools and platforms, especially AI-enabled ones, and turning them into practical workflows for others.
Good project and time management – able to juggle recurring deliverables with ad-hoc requests and communicate priorities clearly.
Personal Attributes
Ability to thrive in a fast-paced, high-tech environment and manage complex problems.
Curious and outward-looking – scans the horizon for market, cultural and competitor shifts and enjoys making sense of ambiguity.
Collaborative and integrative – excels at bringing together diverse perspectives, information and expertise from within the team and across different functions to create unified, actionable insights.
Insight-to-action oriented – focused on impact, not just analysis; always looking to translate findings into practical next steps.
Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey.
Employment decisions are based on merit, experience and business needs.
#J-*****-Ljbffr