Global Brand Manager – Premium Irish Whiskey (International)
Permanent | Dublin (Hybrid)
A global premium spirits business is entering a defining phase for one of its flagship Irish whiskey brands.
The brand strategy is set. The portfolio is defined.
Now the focus is
global execution, commercial performance and disciplined brand growth
.
We are seeking a
globally experienced spirits brand marketer
, based in Dublin, with the commercial judgement, marketing clout and leadership presence to build brand equity at international scale.
The role
This is a senior brand role with real accountability.
You will lead
global brand programmes across EMEA, APAC and GTR
, translating strategy into consistent, world-class execution across communications, advocacy, conversion, design and activation.
This is not a product innovation role. Success here comes from
clarity, consistency and delivery
— ensuring markets execute brilliantly and commercial targets are met.
You will operate confidently at the intersection of
brand, finance and execution
, working closely with distributors, agencies and senior stakeholders.
What really matters
* 4+ years' experience in global or international brand management
* Background in
whiskey
(strong preference) or
premium spirits / drinks
* Proven success building brands across
multiple markets and distributor environments
* Strong
commercial and financial acumen
: P&L, A&P, pricing, margin mix, ROI
* Comfortable making and defending
commercial trade-offs
* Experience leading agencies and influencing in-market teams
* A delivery mindset — strategic, decisive and accountable
How you'll stand out
* You're a
brand leader
, not just a campaign manager
* You balance
creative ambition with commercial discipline
* You understand how brands grow globally:
distribution, pricing, capacity and execution
* You have the presence to
challenge, influence and be heard
at senior level
This is a
high-visibility global role
, based in Dublin, with significant scope, scale and impact during a critical phase of brand growth.
If you've built premium spirits brands on the
international stage
and want to be measured on
results, not activity
, this is a conversation worth having.