Based in any of our Dublin offices, Howden Ireland are delighted to have a vacancy as a Product Marketing Specialist on a permanent basis for our Howden Ireland team that will be an integral part of our wider Marketing and Financial Advisory teams.
About the Role
The successful candidate will work predominantly for our Marketing Financial Advisory products and services that drives awareness, engagement, new business growth and retains clients.
This role focuses on positioning Financial Advisory products and services to achieve strategic goals as set out in the marketing plan.
Key Responsibilities
Own and deliver product marketing activity for a suite of Financial Advisory products and services, in particular, Life & Pensions, Protection, Wealth Management in Ireland to win new business and retain our client base.
Translate technical insurance product information into clear, compelling sales propositions to win new business in target segments marketing materials on multiple channels and collateral.
Develop and maintain product, value propositions, USP's for all products and services.
Support product launches, enhancements and proposition updates across multiple channels and across a vast local branch network.
Work closely with subject matter experts and product stakeholder to ensure accuracy, compliance, drive thought leadership and content relevance across all types of collateral and sales channels.
Create and manage marketing material including brochures, presentations (internal and sales team), digital content, management of campaigns creative collateral.
Support integrated campaigns across digital, web, social, print and events in collaboration with the wider marketing and sales team to drive cross selling and upselling.
Manage requests for marketing communications from stakeholders and collaborate with central comms teams as required.
Ensure consistency across tone of voice and brand guidelines across all marketing production.
Support website content updates, product pages, blogs, email marketing and digital & social campaigns.
Manage social media content relevant to financial services across all social channels.
Plan, set up and delivery of events, seminars and webinars.
Create supporting marketing materials for events and follow‑up communications.
Monitor and report on marketing performance, engagement and campaign effectiveness to relevant stakeholders and teams.
Conduct competitor and market analysis to inform positioning and promotional opportunities.
Build strong relationships with internal stakeholders across Ireland and UK&I.
Collaborate with UK marketing colleagues to align messaging and share best practice.
Manage and contribute to ad‑hoc marketing projects as required.
Work closely with in‑house support teams across UK&I, and external agencies to deliver marketing requirements to achieve optimum success.
Contribute to cross‑team marketing initiatives and corporate campaigns.
Ensure all activity aligns with brand guidelines, GDPR and regulatory requirements.
Report progress, delivery and performance updates to the Head of Marketing.
About You
Degree in Marketing or professional qualification in business & financial services disciplines a benefit.
3-5 years' experience in a product or services marketing role within Financial Services and mortgage sectors beneficial.
Strong PowerPoint and word experience with Adobe Creative Suite, Canva or similar creative content creation tools beneficial.
Experience using marketing analytics and performance tracking tools is an advantage.
Confident working independently in a fast‑paced environment.
Experienced in product marketing experience from concept to market with strong business and sales funnel acumen.
Written and presentation skills with acute attention to detail.
Excellent creative thinker and content creator for multiple channels
Ability to manage multiple priorities and projects to deliver plans.
Strong stakeholder management with excellent people and communication skills.
About Howden Ireland
Howden Ireland is part of Howden, the global insurance intermediary group, and has over 600 employees across 28 local offices advising clients on their commercial insurance, personal insurance, health insurance, life and pensions and mortgage requirements. Our success is primarily down to the incredible people we employ.
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