Position Overview
We are seeking an experienced AV Planner to join our dynamic media agency clients growing team. This role is critical to developing and executing comprehensive audiovisual media strategies across multiple platforms including TV, VOD, and digital channels. The successful candidate will be responsible for planning, buying, and optimising campaigns that deliver exceptional results for our clients.
Key Responsibilities
* Develop strategic AV media plans across TV, VOD, digital video and other audiovisual channels
* Manage campaign planning, execution, and optimisation to achieve client KPIs and objectives
* Negotiate with media owners and broadcasters to secure optimal rates and placements
* Utilise media planning tools including Arianna to create detailed campaign schedules and forecasts
* Analyze audience data, ratings, and performance metrics to inform planning decisions
* Collaborate with cross-functional teams including strategy, creative, and client services
* Monitor campaign performance and provide regular reporting and insights to clients
* Stay current with industry trends, emerging platforms, and new advertising opportunities
* Manage budgets and ensure campaigns are delivered within financial parameters
Essential Experience & Skills
Required Experience
* 3+ years of experience in AV planning within a media agency or equivalent environment
* Proven track record of planning and executing TV campaigns across linear and addressable TV
* Strong experience with VOD platforms including BVOD, AVOD, and streaming services
* Comprehensive knowledge of digital video advertising including YouTube, social video, and programmatic video
* Proficiency in Arianna media planning system or similar planning tools
Key Skills
* Excellent analytical skills with ability to interpret data and extract actionable insights
* Strong negotiation skills and commercial acumen
* Advanced Excel skills and proficiency with media planning tools
* Exceptional attention to detail and organizational abilities
* Strong communication and presentation skills for client-facing interactions
* Ability to manage multiple campaigns simultaneously and meet tight deadlines
* Team player with collaborative mindset and positive attitude
Desirable Qualifications
* Experience with additional planning systems such as Telmar, Nielsen, or BARB data
* Knowledge of programmatic buying platforms and ad tech ecosystem
* Understanding of attribution modeling and advanced measurement techniques
* Experience working across multiple industry sectors
* Relevant marketing or media qualifications
What We Offer
* Competitive salary and benefits package
* Opportunity to work with leading brands and high-profile campaigns
* Professional development and training opportunities
* Collaborative and inclusive working environment
* Hybrid working arrangements with flexibility
* Career progression within a growing agency
To apply for this position, please submit your CV and cover letter demonstrating how you meet the requirements outlined above.
Salary €40,000 DOE
Inclusive hiring We welcome applicants from all backgrounds and are committed to fair, inclusive hiring. If you need adjustments at any stage, tell us and we will make it work.
Right to work Applicants should have the right to work in Ireland.
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