SEO
* Develop, implement, and manage SEO strategies to improve organic search visibility and website traffic.
* Perform keyword research, analysis, and optimization to identify target keywords for content and landing pages.
* Conduct website audits to ensure the site is optimized for search engines and user experience (technical SEO).
* Optimize on-page elements including title tags, meta descriptions, headers, URLs, and internal linking structure.
* Collaborate with content creators to ensure SEO best practices are applied to content creation, including optimizing blog posts, landing pages, and multimedia.
* Monitor and analyze the performance of SEO efforts using tools such as Google Analytics, Search Console, and third-party tools.
* Perform competitive analysis to identify gaps in SEO strategies and make data-driven recommendations.
* Work closely with web developers to ensure that any technical SEO issues are resolved.
* Develop and execute link-building strategies to improve website authority and ranking.
* Stay up-to-date with the latest SEO trends, search engine algorithm updates, and industry best practices.
* Report on SEO performance, traffic metrics, and ROI, and provide recommendations for improvement.
* Manage local SEO efforts, optimizing for Google My Business and other local directories.
PPC
o Design and set up Google Ads campaigns, including Search, Display, Shopping, and Video ads.
o Conduct keyword research to target the right audience and set up ad groups based on campaign objectives.
o Write compelling and relevant ad copy that attracts clicks and aligns with campaign goals.
o Collaborate with designers to create visually appealing banners, videos, or other creative assets for display ads.
o Perform keyword research using tools like Google Keyword Planner to identify high-performing, relevant keywords.
o Regularly update and optimize keyword lists by adding negative keywords, long-tail keywords, and optimizing bids.
o Monitor campaign performance by analyzing metrics such as impressions, clicks, CTR, CPC, and conversions.
o Create and deliver detailed reports on campaign performance, highlighting key insights and recommendations for improvement.
o Adjust bids to maximize ROI and ensure efficient use of the campaign budget.
o Manage daily/monthly budgets across multiple campaigns to avoid overspending or underspending.
o Run A/B tests on ad copy, landing pages, and targeting to optimize click-through and conversion rates.
o Test different bidding strategies and ad formats to improve performance.
o Set up and manage conversion tracking in Google Ads to measure campaign success.
o Analyze user behavior through Google Analytics and link data with Google Ads for better insights on conversion paths.
o Collaborate with web developers or designers to create optimized landing pages aligned with ads.
o Ensure landing pages load quickly, are mobile-friendly, and have strong calls-to-action (CTAs).
o Define target audiences based on demographics, interests, behaviors, and search intent.
o Set up retargeting campaigns to reach users who previously interacted with the website but didn’t convert.
o Develop Google Ads strategies based on business goals, market trends, and competitor analysis.
o Ensure campaigns align with the overall digital marketing plan.
o Monitor and improve Google Ads Quality Score by enhancing ad relevance and optimizing landing pages.
o Maintain high-quality keywords and well-structured ad groups to reduce CPC and improve ad rank.
o Stay updated with Google Ads platform updates, new features, and best practices.
o Adapt campaigns to changes in Google’s algorithms, policies, and ad formats.
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