About IrelandsEyeManufacturing in Dublin since 1988, IrelandsEye has become a global player in the contemporary Irish knitwear space. Despite our global customer base, at our core, we remain a family-owned business, bringing together like-minded, passionate people, who believe strongly in attention to detail, doing the right thing, and going the extra mile for our customers and each other. The positioning of the brand and how we create our knitwear reflects this attention to detail and care that goes into every beautiful garment that we create. There is huge trust given to the team, so from a marketing perspective there is a lot of freedom given to explore new things and reach for the stars. This role offers a wonderful opportunity for someone who is self-driven, creative and excited about the big growth ambitions we have for the next 5 years.IrelandsEye Knitwear are seeking a Senior Brand Manager to join the team. This position will be an integral part of the Marketing Department that consists of a Marketing Assistant, reporting into this role, and two external consultants. Key Responsibilities:Brand LeadershipDevelop and implement comprehensive brand strategies aligned with business goals.Consistently manage the brand positioning, messaging, and value propositions to differentiate from competitors.Market & Consumer InsightConduct and interpret market research, consumer insights, and competitor analysis to guide strategic decisions.Campaign & Marketing Planning and ExecutionLead the development and execution of integrated marketing campaigns across channels, - digital, social, email, PR, and launch events.Coordinate PR activities and Influencer activations with the PR ConsultantOversee and manage the marketing budget and allocate resources to maximise ROI.Activate digital advertising campaigns with digital agencies.Manage the Email marketing strategy with the teamManage and coordinate B2B requirements including the development of sales support tools, POS, swing tickets, back neck labels and other branded supports.Cross-Functional CollaborationWork closely with Design, manufacturing, logistics and sales teams to deliver on brand plans.Performance MonitoringSet KPIs and measure brand performance, reporting monthly to management team and adjusting plans where needed.Team Leadership & MentoringProvide leadership, mentoring, and development opportunities for Marketing Assistant and marketing team members.Requirements:· Bachelor's degree in marketing and/or Digital Marketing· years' experience working in senior marketing roles to include working across a broad range of marketing tools, traditional and digital· Excellent leadership, project management and communication skills· Highly proficient with digital marketing strategy and tools· Experience of ecommerce would be beneficial· People management experience· Strong analytical skills and experience using data to drive decisions· Ability to multitask, prioritise, and manage time efficiently· Excellent verbal and written communication skills