Overview
The role requires an energetic person who is passionate about online education.
The ideal candidate will be experienced Marketeer capable of multitasking without losing focus and can problem solve and work both independently and as part of a team.
The Marketing Manager will report to the directors and will manage the Marketing and promotion of ICEP Europe's postgraduate and CPD programmes both in Ireland and Internationally.
The successful candidate will work closely with other colleagues and be the point of contact with partner organisations and other stakeholders.
She / he must be capable of making decisions and identifying and implementing solutions to problems.
Key Responsibilities
Develop Marketing Strategy for recruitment of postgraduate programmes and continuing professional development short courses
Budget management for all postgraduate programmes
Leads nurturing through regular email campaigns and effective management of leads database
Strong knowledge and understanding of our programmes and able to answer current and prospective student queries about admissions and academic areas
Content plan to include SEO, social media, blogs and liaising with internal and external stakeholders for content creation and approval
Aware of the challenge of AI in digital marketing and ideas of how to manage
Weekly, monthly and quarterly reporting on all key metrics.
Make recommendations on and continually optimising marketing activity and determining appropriate strategies for each programme
Design, deliver and run regular webinars to promote programmes
Key Competencies
5 years' experience in Marketing, with an emphasis on digital marketing
Experience working with agencies to develop campaigns and content
A critical eye and excellent attention to detail
Excellent communication skills
A self-motivated and focused individual with a proven track record of working to deadlines
Well-developed analytical, strategic, and creative thinking skills
Excellent organisational and administrative skills
Preferred: Candidates with a strong digital marketing background
Experience working in collaboration with partners
Experience with paid PPC and social campaigns
Skills
Social Media Management
Multi-channel Marketing
Website content
Digital Marketing
Stakeholder Engagement
Benefits
Skills:
Strategic marketing
Marketing Communications
Social media strategy
Marketing Budget Management
Global Marketing
Channel Marketing
Benefits:
Work From Home
Work from home Health insurance Company Pension
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