Role Overview
Drive Marketing Performance
The Hawthorn hotel spa and golf resort on Ireland's west coast is seeking a dynamic Senior Marketing Executive to join its pre-opening team.
Reporting to the Group Marketing Manager, you will play a pivotal role in bringing the brand to life, driving digital and offline marketing performance, and shaping the guest journey from launch to long-term success.
This is a hands-on role that blends digital expertise, creative flair, and commercial focus. You will coordinate the day-to-day marketing activity for The Hawthorn and also manage Galway Bay Golf as part of the wider umbrella brand, ensuring both properties are aligned on their journey to a shared 5-star positioning.
Key Responsibilities:
* Manage all digital channels, including website, social media, email, and liaise with the Digital Marketing Specialist on paid media activity.
* Oversee website content updates and UX optimisation in line with brand standards.
* Develop and deliver data-driven campaigns to maximise direct bookings and revenue.
* Monitor KPIs with GA4 For-Sight CRM and Metasearch dashboards to optimise ROI.
* Act as brand guardian for The Hawthorn and Galway Bay Golf, ensuring consistent 5-star positioning across all communications.
You will collaborate with in-house design and marketing teams on branding, SEO, and campaign delivery. Liaise with photographers, videographers, and creative partners to produce premium assets. Coordinate photoshoots, influencer collaborations, and press visits to build awareness and credibility. Support event activations on-property in partnership with operational teams.
Requirements:
* Proven experience in senior marketing roles with a focus on strategy development and implementation.
* Expertise in digital marketing, including social media, email, and paid advertising.
* Strong understanding of UX principles and website optimisation.
* Ability to develop and deliver data-driven campaigns.
* Excellent communication and project management skills.
Benefits:
* Opportunity to work on a high-profile project with a luxury hotel brand.
* Collaborative and dynamic work environment.
* Competitive salary and benefits package.