Senior Email Marketing Director
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* About the Role:
* We are seeking a visionary leader to drive our email marketing strategy and execution across multiple brands and markets.
* The ideal candidate will have extensive experience in high-volume, high-impact email marketing, with a proven track record of scaling email programs and leading teams.
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Key Responsibilities:
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* Email Strategy Ownership: Define and lead the global email marketing strategy across all brands and regions, ensuring alignment with business goals and customer lifecycle stages.
* Team Leadership: Manage and grow a high-performing team of email marketers, setting clear KPIs, reviewing performance, and fostering continuous improvement.
* Email Metrics: Own all email marketing metrics, including deliverability, open rates, CTR, conversions, and more.
* Cross-Brand Campaign Management: Oversee the execution of automated email flows across a portfolio of brands, managing scheduling, targeting, and localisation.
* Analytics & Optimisation: Regularly review performance data, identify opportunities, and implement A/B tests and other enhancements to increase impact.
* Process Development: Build repeatable systems for email content creation, list segmentation, personalisation, dynamic content, and campaign testing.
* Stakeholder Collaboration: Work closely with design, data, CRM, and product teams to deliver campaigns that align with brand messaging and user experience.
* Compliance & Deliverability: Ensure all campaigns meet industry standards and compliance regulations (CAN-SPAM, GDPR, etc.), while maintaining sender reputation and deliverability health.
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Requirements:
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* Leadership Experience: 5+ years of experience in email marketing, with at least 2+ years in a leadership role overseeing strategy and teams.
* Email Program Scaling: Proven track record of scaling email programs across multiple markets and brands, with high-volume experience (1 M+ monthly emails).
* Analytical Skills: Deep analytical skills and fluency in campaign KPIs; expert at translating data into insights and actions.
* Email Deliverability: Strong grasp of email deliverability, sender reputation, and compliance best practices.
* Technical Skills: Experience with marketing automation platforms (e.g. Klaviyo, Braze, Hubspot, Iterable, or similar).
* Communication Skills: Excellent written communication and copy review skills.
* Leadership Skills: Strong leadership and people management skills, with experience mentoring and developing team members.
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What We Offer:
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* Competitive Salary: Competitive salary range based on experience and performance.
* Travel Perks: 50% of your ferry or flight costs covered for your holidays.
* Regular Team Events: Regular team events across Europe.
* Remote Work Opportunity: Work from home opportunity.