Marketing Specialist Role
As a Marketing Specialist, you will play a crucial role in driving our company's marketing efforts forward.
* Manage and execute lead generation campaigns across multiple product portfolios and markets using CRM software.
* Develop and implement innovative marketing projects, including print media, online media, exhibitions, trade events, advertising, editorial, and PR initiatives.
* Ensure that all published materials are accurate, current, and valid.
* Oversee the design and utilisation of websites and social media platforms.
* Coordinate new product launch campaigns to drive sales and revenue growth.
* Maintain corporate branding consistency by adhering to brand guidelines.
Key Responsibilities:
* Be creative and innovative in increasing marketing standards, implementing consistency, and seizing marketing and PR opportunities.
* Stay up-to-date with market trends and changes in relevant product sectors through market research, attending sales meetings, conferences, exhibitions, and developing strong communications links with the sales team and customers.
* Maintain accurate and easily accessible marketing databases.
* Budget, negotiate, and report financial information and spend effectively.
Requirements
* Honours Degree in Commerce, Business, Marketing, or equivalent qualification.
* Digital marketing certification advantageous.
* 2-3 years commercial marketing experience with responsibility for managing lead generation programs.
* Fluency in English essential.
* Fluency in other languages advantageous.
* Full, clean driving licence.
* Ecommerce, Sales, or Customer Service experience advantageous.
* Knowledge of Agriculture, Equine, Material Handling, and/or Construction markets advantageous.
* General and Digital Marketing skills.
* Well-developed IT skills (MS Platforms, CRM, ERP, Content Management Systems etc).
* Project Management skills.
* Excellent communication and presentation skills.
* High level editorial and proof writing skills.
* Interpersonal skills.
* Highly organised, detail oriented with a strong ability to multi-task.
* Strong analytical and problem-solving skill.
* Time management and task prioritisation skills.
* Negotiation skills.
* Administration skills.