Join to apply for the Europe Beverages – Strategic & Portfolio Insights Manager role at PepsiCo.
Overview
We are at an exciting time in Europe Beverages as we look to accelerate growth and build iconic brands as part of the new International Beverages Organisation. The role is focused on influencing the future direction of the business, championing the consumer, building a winning portfolio of brands and driving sustainable growth through deep consumer insight.
Responsibilities
* Deliver world‑class insights to develop and execute strategic plans that drive category and portfolio growth, volume growth, profitability and omnichannel acceleration.
* Support strategic processes with human insight and champion the category & portfolio level JTBD, ensuring the business makes consumer‑centric planning decisions and uses insight frameworks to guide opportunity identification.
* Help the business develop winning plans against strategic growth opportunities through advanced insights and analytics.
* Leverage and embed Demand Spaces to identify clear portfolio opportunities across markets.
* Utilise advanced analytic tools and agencies to forecast demand, identify market gaps, and capitalise on growth opportunities.
* Facilitate teams in leveraging demand insights for strategic deep dives, customer meetings, and category visions.
* Stay abreast of consumer and category trends, competitive landscapes, and regulatory changes to provide foresight guidance and course‑correct annual plans.
* Proactively identify gaps in consumer understanding aligned to the IB’s big rocks/strategic plan, using a wide toolkit to uncover human and behavioural truths.
* Manage initiatives to close knowledge gaps, develop workshops and engagements to manage change and bring stakeholders along.
* Develop compelling visual strategic frameworks that create broad understanding, clarify opportunity, and inspire action.
* Train and guide internal and external teams to deliver powerful analysis, category, consumer and brand insights.
* Adapt global and regional insights tools to local needs, build, standardise and automate new tools where required.
* Build and manage strong relationships with best‑in‑class Insights Agencies, driving superior partnerships, productivity and continuous improvement of PepsiCo’s insights agenda.
Qualifications
Experience Required
* 5‑10 years’ experience across top‑tier strategy consulting and/or FMCG insights, contributing to a strategic insights agenda and partnering cross‑functionally to drive insight to action.
* Experience in leading and managing strategy consulting initiatives or insights projects.
* Consultative background, leveraging advanced problem‑solving and analytical skills to influence at a high level.
* Fluent in English.
Key Skills
* End‑to‑end strategic operator who can think broadly, identify the business question, develop a clear brief, manage the analysis through to implications, influence decision makers and drive tangible business impact.
* Courageous self‑starter, operating independently and proposing new thinking/approaches, embracing challenges outside comfort zones.
* Ability to simplify complexity and communicate in a compelling, clear and concise manner.
* Story‑telling and presentation skills to turn data into impactful insights and credible POVs.
* Ability to synthesise highly complex findings, focus on critical issues and actionable growth opportunities.
* Capacity to see connections across data and insight sources from category consumption, brand drivers, macro & micro trends and future consumer forces.
* Comfortable with a wide set of data (scan, quantitative, qualitative), understanding strengths and constraints and using them to build a well‑rounded story.
* Complement quantitative data with qualitative insights to understand the WHAT, WHY and HOW in developing portfolio strategy, ensuring behavioural economics principles drive recommendations.
* Ability to size and forecast the size of a business opportunity using quantitative data (e.g. retail/scan/market data, demand and occasion survey data, Kantar and NielsenIQ data, trend data).
* Creates, promotes and fosters a culture of one team and collaboration to get things done.
* Networking skills to engage cross‑functionally, globally and externally with partners to leverage expertise.
* Commercially savvy, building strong relationships and empathy with stakeholders while adopting an owner/consultancy mindset.
* Manages a complex set of stakeholders and demands, contracting on priorities with ruthless focus on delivering what was promised.
* Leadership and coaching ability to inspire and motivate internal teams and agencies, maximising engagement and unleashing potential.
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