Overview
The Head of Product Marketing at Phorest leads positioning and messaging for the core product and new features across global markets. This is the first executive leadership role at this level, aimed at elevating an existing team into a world-class discipline. You will set the vision and standards for excellence, ensuring Product Marketing is a key driver of Phorest’s success by partnering with Product, Marketing, and Sales to resonate with salon owners worldwide.
You will build a culture of customer connection, ensuring insights from salons inform how we tell our story. You will articulate value using customers’ words, explain the problems solved, why they matter, and how Phorest stands apart from the competition. You are a people-first leader who coaches, enables, and inspires talented Product Marketers across regional markets and HQ. You will translate customer problems into compelling positioning and stories that drive growth.
If you love hearing customer problems first-hand and translating them into powerful positioning, this role is for you.
Responsibilities
* People & Culture Leadership: Define what great Product Marketing looks like at Phorest, set standards and best practices; lead and grow a global team with clear development frameworks; foster an inclusive, high-trust culture that inspires performance and innovation.
* Positioning & Messaging: Own the positioning and messaging for the core product and new features, grounded in customer language; embed customer value into product development; ensure messaging resonates globally and locally; collaborate across teams to amplify thought leadership.
* Customer Evangelism: Promote customer centricity; ensure the customer voice drives positioning and storytelling; maintain direct engagement with customers; build a library of case studies and success stories.
* Regional GTM Enablement: Align global product marketing with regional goals; empower local teams; partner with Sales, Marketing, and Revenue Ops to provide insights, tools, and content for campaigns; coordinate with Product Operations on feature rollouts for go-to-market planning and adoption; share learnings and playbooks across regions to scale effectiveness.
Qualifications
* 10+ years of experience in Product Marketing, with at least 5 years leading a Product Marketing function at scale.
* Proven ability to build, structure, and elevate Product Marketing teams; strong coaching, clarity, consistency, and performance.
* Strong strategic positioning and storytelling skills with a track record of influencing product and go-to-market success.
* Excellent collaboration and communication skills; able to partner across Product, Marketing, and Commercial teams in a global, distributed environment.
* Customer-obsessed, comfortable engaging directly with clients through calls, visits, and discovery.
* Highly organized and adaptable, thriving in a fast-paced, agile environment.
* Understanding of the hair and beauty industry and competitive landscape is a plus.
Benefits
* Private healthcare, 2 Wellness Days, employee assistance program, and a free online GP service.
* Competitive compensation, Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.
* Bike to work scheme and tax saver transport tickets.
* Enhanced maternity and paternity benefits; support for fertility treatment, pregnancy loss, and menopause.
* Learning and development opportunities including LinkedIn Learning and internal programs.
* 3 moving days for relocation.
* Phorest is an equal opportunity employer. Flexible hours and remote work are possible; get in touch for more information.
Research shows that women and other marginalized folks may apply even if they do not meet every criterion; if you think you could be a great fit, please apply.
Location: Dublin, Ireland (hybrid/remote options available)
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