Position Reports to
: Head of Marketing
About Kefron AP
Kefron AP is a leading Accounts Payable automation solution, trusted by hundreds of organisations across the UK and Ireland to transform how they manage supplier invoices.
We help finance teams eliminate time-consuming manual processes, improve accuracy, and gain full visibility and control over their invoice workflows. Powered by AI, our solution delivers real efficiency; helping businesses reduce costs, strengthen compliance, and free up their people to focus on higher-value work.
Our customers range from fast-growing mid-sized firms to established enterprises, and we're proud to support finance teams in becoming more strategic, scalable, and effective.
Kefron is growing fast, and this is a great time to join us — with strong momentum in the market, a clear product advantage, and an ambitious team focused on driving real impact.
Our Vision
: Our brands in every building
Our Mission:
To get closer to our customers. See the need, deliver the solution
Our Values:
Passion & Pride
Security & Trust
Initiative & Ownership
Job Purpose:
We're looking for a results driven, execution-focused Senior Marketing Executive to join our high-performing team. This role will be key to driving growth in North America, supporting integrated campaigns and working closely with the Head of International Markets, as well as specialists across demand generation, events, and digital.
The ideal candidate will bring strong experience in B2B marketing, be highly proficient in HubSpot, and demonstrate a proactive approach to campaign delivery, performance tracking, and cross-functional collaboration.
Key Responsibilities
(Key Responsibilities include, but may not be limited to)
Campaign Delivery
o Execute and optimise multi-channel marketing campaigns tailored to North American audiences.
o Collaborate with internal teams to ensure alignment across messaging, timing, and objectives.
Events & Webinars
o Lead the coordination and delivery of webinars and in-person events to support brand awareness and pipeline growth in North America.
o Work closely with the internal events lead and other stakeholders to manage scheduling, speaker prep, promotional activity, and post-event follow-up.
o Ensure all activity is aligned with campaign objectives and delivers a consistent experience across internal, partner, and industry-facing audiences.
Marketing Automation & CRM
o Own and manage HubSpot workflows, email marketing, lead nurturing, and reporting.
o Maintain CRM hygiene and support data-driven decision-making across marketing and sales.
Content & Collateral
o Development of region-specific marketing assets including landing pages, email templates, and sales enablement materials.
o Ensure brand consistency and relevance across all touchpoints.
Team Collaboration
o Work closely with Demand Generation, Events, and Digital to support campaign execution and pipeline acceleration.
o Liaise with Sales and Customer Success to align marketing efforts with commercial goals.
Required Qualifications:
• Minimum 4 years' experience in a B2B marketing role, ideally with exposure to North American markets.
• Proven expertise in HubSpot (certifications desirable).
• Strong programme management and organisational skills and the ability to manage multiple campaigns and projects simultaneously.
• Excellent communication and stakeholder management skills.
• Ability to work independently while collaborating effectively across teams.
• Strategic thinker with attention to detail and a focus on execution.
Right to Work
Applicants must have the legal right to work in Ireland in accordance with Irish/UK law.
Kefron is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity. If you have a disability or special need that requires accommodation, please let us know.