To develop and deliver effective marketing strategies that drive footfall, online engagement, and customer loyalty for a long-established, family-run hardware and home improvement business. The role requires a blend of digital expertise, creative content development, and traditional marketing know-how.
Key Responsibilities
Digital Marketing & Online Presence
Work with website developers to manage and update the company’s website, ensuring content is accurate, engaging, and SEO-optimised.
Develop and manage social media content (Facebook, Instagram, TikTok, etc.) to showcase products, promotions, and seasonal campaigns.
Coordinate Google Ads and Facebook Ads campaigns; monitor performance and adjust strategies to maximise ROI.
Improve and maintain the store’s Google Business profile, respond to reviews, and increase local SEO visibility.
Support online sales or Click-and-Collect strategies, where applicable.
Traditional Marketing & In-store Promotion
Design and distribute in-store promotional materials (posters, leaflets, brochures).
Liaise with local press/radio for seasonal advertising campaigns and community event sponsorships.
Coordinate signage, displays, and POS materials for product launches and promotions.
Develop relationships with suppliers for co-branded marketing and point-of-sale resources.
Customer Engagement & Analytics
Create and maintain customer mailing lists (GDPR-compliant); manage newsletters and promotional email campaigns.
Monitor analytics from all channels (Google Analytics, Meta insights) and report on campaign performance.
Suggest and implement loyalty schemes or referral programs to reward returning customers.
Working Hours & Flexibility
3 days per week (flexible schedule possible).
Some occasional attendance for weekend events or seasonal promotions may be required with prior notice.
Person Specification
Essential Skills & Experience
Proven experience in digital marketing, website content management, and social media strategy.
Basic graphic design skills (e.g., Canva, Adobe Express, or similar tools).
Strong writing and editing skills for web and marketing materials.
Familiarity with website platforms (e.g., WordPress, Wix, or Shopify).
Knowledge of Google Ads, Meta Ads, and email marketing platforms (e.g., Mailchimp).
Excellent organisational skills and ability to manage multiple campaigns at once.
Desirable Experience
Experience working in retail, construction, DIY, or home improvement sectors.
Familiarity with local media channels and community marketing in rural Ireland.
Understanding of customer relationship management tools (e.g., CRM or POS marketing integrations).
Personal Qualities
Creative, proactive, and enthusiastic about growing a local family business.
Comfortable working independently with minimal supervision.
Flexible and adaptable in a small-business environment.
Excellent interpersonal skills for engaging with staff, customers, and suppliers.
Benefits
Competitive hourly/daily rate depending on experience.
Flexibility to shape and lead the business’s marketing direction.
Opportunity to make a direct impact in a respected local enterprise.
Supportive, collaborative working environment.
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