Job Title: Senior Brand Manager
Location: Mullingar
Department: Marketing / Brand Management
Reports to: Head of Marketing
Type: Full-time, Permanent
Company Overview
We are a fast-growing pharmacy and beauty distribution company, representing a diverse portfolio of OTC and beauty brands. Our customers range from independent pharmacies to national pharmacy chains, and we pride ourselves on delivering strategic brand growth, commercial excellence, and impactful marketing solutions across the healthcare and beauty sectors.
Role Overview
As a Senior Brand Manager, you will be responsible for developing and executing brand strategies across our portfolio to drive growth and maximise market share. You will work closely with our commercial, sales, eCommerce, and marketing teams to ensure brand initiatives are aligned with business objectives and resonate with both pharmacy customers and end consumers.
Key Responsibilities
* Lead the development and execution of strategic marketing plans for assigned OTC and beauty brands across all channels.
* Build strong relationships with brand principals and ensure alignment on marketing and sales initiatives.
* Develop and implement marketing campaigns, with a strong focus on trade marketing including POS, promotions, and in-store activations.
* Work closely with the sales team to support key pharmacy accounts with tailored brand plans and initiatives.
* Conduct regular market analysis to identify trends, competitor activity, and opportunities for growth.
* Manage marketing budgets effectively, ensuring ROI and alignment with commercial targets.
* Oversee digital and traditional media campaigns, working with internal and external partners to maximise impact.
* Support new product launches with comprehensive 360-degree marketing plans and channel strategies.
* Provide leadership and mentorship to junior marketing team members as required.
Requirements
* Minimum 5 years of experience in a similar brand management role within the pharmacy, health, beauty, or FMCG sectors.
* Proven track record of driving brand growth and achieving commercial KPIs.
* Strong commercial acumen and experience managing brand budgets.
* Solid understanding of pharmacy trade marketing and channel dynamics.
* Excellent project management, communication, and stakeholder management skills.
* Strong analytical skills with the ability to translate insights into actionable plans.
* Degree in Marketing, Business, or a related field; additional qualifications (e.g., CIM) desirable.
Desirable Attributes
* Experience managing a portfolio of brands at various stages of growth.
* Familiarity with digital marketing and eCommerce within the pharmacy context.
* Creative thinker with a proactive, solution-oriented mindset.
What We Offer
* A dynamic and entrepreneurial working environment
* Opportunities to work with well-known and fast-growing brands
* Career development and progression opportunities
* Competitive salary and benefits package
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