MSL Motor Group, Ireland’s leading retail automotive group, is seeking a creative, motivated and performance‑driven Content Creator & Social Media Specialist to join our central marketing team.This role is responsible for producing high‑quality digital content and delivering effective social media activity that brings our brands and dealerships to life online. The successful candidate will combine strong hands‑on content creation skills with paid social expertise and a clear understanding of how content and advertising contribute to customer enquiries and lead generation.A strong interest in the automotive sector is essential, particularly across Mercedes‑Benz, smart, BYD, Škoda and XPENG.The RoleWorking across our dealer network, you will plan, film, edit and publish engaging video, photography and social content and activity that strengthens brand presence, increases engagement and supports sales performance.A key focus of this role is creating and optimising content that drives customer enquiries, including test‑drive requests and lead submissions.This position is based at MSL Head Office on the Naas Road, with daily travel to dealerships and on‑site locations, therefore a full, clean driving licence is essential.Key ResponsibilitiesContent CreationProduce high‑quality videography, photography and graphic content for social and digital platformsCapture in‑showroom activity, vehicle walkarounds, brand features and showroom eventsFilm on‑site at dealerships and in locally relevant external locationsCreate drone footage, where appropriate, to showcase dealership locations, facilities and brand presenceWork with and manage our Brand Ambassador partnershipsWrite engaging captions and ad copy designed to maximise reach, engagement and enquiriesSocial Media & Paid AdvertisingSupport the planning and execution of organic and paid social media campaignsActivate, manage and optimise paid advertising in line with brand guidelines and internal budgetsCreate performance‑focused content and campaigns aimed at generating customer enquiries and leads and growing our online followersContribute content to both dealership‑level and MSL Group social channelsBrand & Dealer SupportWork closely with Brand Managers to develop and manage monthly social media content calendarsDeliver tailored creative content to support promotions, in‑showroom activity and eventsEnsure all content aligns with each brand’s tone, positioning and visual identityEditing & Post‑ProductionEdit and refine video, photography and drone footage to a high professional standard for online distributionPerformance & OptimisationMonitor content and campaign performance across social and digital platformsTrack and evaluate and report performance against key KPIs, including engagement, enquiries, leads and conversionsProvide insights and recommendations to continuously improve creative output and campaign effectivenessContinuous DevelopmentStay up to date with social media trends, platforms, tools and best practice in content creation and digital marketing and AISkills & ExperienceProven experience in videography and photography, supported by a strong portfolio of workProficient in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop and LightroomStrong experience in Meta (Facebook & Instagram) advertising; Meta Blueprint qualifications or certifications desirableDemonstrated ability to analyse content and campaign performance with a focus on driving customer enquiries and lead generationExperience using Meta Ads Manager, Business Suite, Google Analytics and platform insights to measure performance and optimise outputStrong understanding of how creative, copy and audience targeting influence purchasing intent and enquiry volumeExperience capturing and editing drone footage; relevant certification and safe, compliant operation knowledge desirableStrong understanding of automotive brands, models and unique selling pointsExcellent copywriting skills for social and paid advertisingCreative, well‑organised and detail‑oriented, with a strong focus on brand consistencyAbility to manage multiple projects in a fast‑paced, performance‑driven environmentPrevious automotive or dealership marketing experience is an advantageFull, clean driving licence essential, as the role involves daily travel to dealership sites(A portfolio of relevant work, including video, photography and drone content where applicable will be required)If you meet the above criteria and are interested in being considered for this position, please submit a cover letter outlining your availability and salary expectation, together with a comprehensive Curriculum Vitae.
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