Post Date : 26-Jan-**** Close Date : 08-Feb-**** Job Title: Digital Specialist Reporting To: Head of Marketing, RCSI Location: RCSI St Stephens Green Campus School (or department): Marketing Team Contract type/duration: Special Purpose contract – Maternity leave – 12 Month Closing date for applications: Sunday 8th of February RCSI is a community of academic, research, clinical and professional staff working collaboratively to lead the world to better health.
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About the post: This is a key role within the Marketing Team on RCSI's Dublin Campus.
The Digital Specialist will work with the Head of Marketing and other colleagues to develop and implement robust digital marketing plans for the University.
The Digital Specialist will support undergraduate and postgraduate student recruitment activities and help to build the University's digital marketing capabilities, delivering best-in-class campaigns and CRM activity targeted at prospective students and those who influence their decisions about where to study.
Ideal candidates will be creative and experienced digital marketers, with excellent technical skills, and a passion for digital strategy and campaign management.
Job Responsibilities: Contribute to the development and implementation of digital marketing plans in support of student recruitment activities for all of the team's partner schools in RCSI.
Use audience targeting techniques and paid social media marketing aimed at generating undergraduate and postgraduate student applications, via agreed channels such as Facebook, Instagram, LinkedIn, TikTok, YouTube etc.
Implement Search Engine Marketing (SEM) for application campaigns via Google Ads: PPC advertising, Display Advertising and Remarketing, as well as other forms of Google advertising including PMax, Demand Gen and AI Max campaigns.
Maintain key sections of the RCSI website, ensuring that pages/ sections are kept up-to-date and optimised for search, AI overviews, LLM visibility etc.
Deliver undergraduate conversion campaigns by distributing digital marketing literature, via CRM and other channels.
Support the day-to-day management of key RCSI social media channels.
Support the development of RCSI undergraduate prospectus.
Support/ maintain relationships with key internal and external sponsors and partners.
Generate campaign reports, Google Analytics reports and supporting marketing research activities.
Support content generation initiatives for paid campaigns and organic activity.
Qualifications: Bachelor's degree in marketing, Digital Media, Journalism, related field and/ or Postgraduate degree or professional qualification in digital marketing/communications.
Knowledge