Location
Location: Ireland (Cork preferred) · Type: Full-time · Travel: Regular events/travel across Ireland; occasional UK trips
Why this role exists
oac is moving from scrappy early growth to becoming the ultimate family snack brand — scaling subscription and expanding internationally. We’re hiring a builder who can grow, excite, and activate our community online and IRL, then turn that magic into repeatable systems that scale.
What you’ll do (the work)
Community & Retention
* Own the OAC community across email, socials, and our subscriber base; design moments that drive love, advocacy, and repeat purchase.
* Plan and run the content + newsletter calendar (Klaviyo); write engaging, brand-right stories that feel human and useful.
* Launch “delight” programs (surprise drops, milestones, birthday/anniversary touchpoints, mini challenges).
Events, Tastings & Roadshows
* Plan and execute tastings and pop-ups (schools, gyms, markets, family events).
* Be the face of OAC on the road: organize logistics, staff/ambassadors, sampling flow, and feedback capture.
* Turn each event into content, leads, and learnings.
Brand Storytelling & Partnerships
* Create or commission short-form content (UGC briefs, simple reels, photo/video shot lists).
* Spot and develop brand-right partnerships (local retailers, family orgs, sports/community groups) that expand reach and trial.
Insights & Lifecycle
* Track what resonates (open/click/retention/event conversion) and use the data to sharpen what we do next.
* Collaborate on lifecycle flows (welcome, post-purchase, win-back) and segmentation to increase subscription retention.
What success looks like (12 months)
* Community growth: Email list + engaged followers growing steadily with healthy open/click rates.
* Activation engine: 2–3 high-impact activations/month that convert to trials/subscriptions.
* Retention lift: Measurable improvements in repeat purchase, subscription retention, and NPS.
* Systemisation: Playbooks for events, ambassadors, content, and newsletters that others can run.
Core KPIs
Event-to-trial conversion, trials-to-subscription rate, subscriber retention (%), email CTR, re-purchase rate, qualitative NPS/CSAT.
You’ll thrive here if you are
* A natural community builder — charismatic, empathetic, energised by people and feedback.
* A sharp storyteller — you can write a newsletter in an hour and make it sing.
* Operationally excellent — love checklists, can run a roadshow, and still capture great content.
* Data-curious — not a quant, but you use numbers to decide what to do next.
* Founder-energy — proactive, resilient, comfortable with pace and ambiguity.
Experience we’re looking for
* 3–5+ years in community/brand activation/field marketing (food, lifestyle, CPG a plus).
* Hands-on with Klaviyo (or similar CRM) and basic email/lifecycle concepts.
* Comfortable planning and running tastings/events; ambassador or street-team experience a bonus.
* Strong writing chops; basic content production or coordination experience.
* Full driving licence and willingness to travel for events.
Nice-to-haves
* Shopify familiarity, basic Canva/CapCut/Adobe skills.
* Experience building partnerships or local community programs.
* Comfort presenting to groups; media/PR moments don’t scare you.
What we offer
* A front-row seat in building oac from Irish-founded success to international brand.
* Competitive salary, mileage/expenses for events, and the tools you need to win
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