Head Of Marketing Job Description
This role is responsible for leading our marketing strategy across SEO, paid media, website optimization, and UX. You will drive lead generation, improve conversion rates, and build a high-performing team while collaborating closely with sales and product teams.
Key Responsibilities:
* SEO management: Ensure excellent technical SEO optimization of our website (site structure, speed, schema markup, mobile optimization). Develop and oversee high-quality content strategies based on keyword research and search intent. Manage link-building initiatives to improve domain authority and organic rankings. Monitor SEO performance and adapt strategies based on analytics and industry changes.
* Google ads optimization: Build and manage Google Ads campaigns focused on lead generation and conversion. Optimize ad copy, targeting, bidding strategies, and landing pages through continuous testing. Maximize ROI by analyzing campaign data and implementing data-driven improvements.
* Website content and conversion optimization: Regularly audit and improve website content, structure, and user journey to increase conversion rates. CTA & CTR optimization, A/B testing, and landing page enhancements. Identify and fix bottlenecks in the funnel using analytics tools.
* Design and UX: Ensure website and landing page design meet high standards of visual appeal, clarity, and usability. Collaborate with designers or external agencies (if needed) to create layouts that are conversion-optimized. Have a strong sense of brand consistency, modern design trends, and user behavior principles. Ability to spot poor UI/UX practices and proactively suggest improvements.
Requirements:
* 5+ years in digital marketing with proven success in SEO, PPC, and conversion optimization.
* Fluent in English, excellent verbal and written communication skills.
* Previous experience in managing and scaling a marketing team is highly desirable.
* Strong understanding of technical SEO and web analytics tools.
* Advanced Google Ads skills: campaign building, optimization and performance tracking.
* High proficiency in CRO techniques and UX principles.
* Familiarity with CMS systems (WordPress, Webflow, etc.) and marketing automation platforms.
Benefits:
* Paid courses and certification to advance your skills.
* Fully covered medical leave.
* 25+ vacation days.
* Flexibility in working hours and remote working.
* Top-notch company equipment.
* Team-building activities.
About Us:
We are a small, friendly team that likes to take good care of each other and grow together. We offer a dynamic work environment, opportunities for professional growth, and a competitive compensation package.