Summary:
Our client, a biopharmaceutical company located in Dublin, is seeking a Marketing Manager.
This position will play a key role in shaping and executing healthcare professional engagement and content strategies for a rare genetic condition.
The successful candidate will lead end-to-end marketing initiatives, from concept development through to performance evaluation, ensuring alignment with brand strategy, timelines, budget and defined business objectives.
This position requires close collaboration with cross-functional and cross-country commercial teams, and external vendors to deliver high-quality customer engagement and measurable impact.
Responsibilities:
Lead the design and implementation of prioritised customer engagement activities, including medical congresses, advisory boards and advocacy events
Collaborate with cross-functional and regional teams to develop messaging, speaker strategies and innovative engagement formats aligned with brand objectives
Build and maintain relationships with key opinion leaders, advocacy groups and strategic customers to identify opportunities and ensure customer insights inform future initiatives
Support the development and alignment of customer segmentation and prioritisation frameworks with local affiliate teams
Lead or support the development and adaptation of marketing content for healthcare professionals, patients, caregivers and advocacy groups, ensuring alignment with overall brand strategy
Guide country teams on localisation and execution of materials
Partner with digital and affiliate marketing teams to plan and execute multi-channel content dissemination strategies across personal and non-personal channels
Identify opportunities to enhance performance across paid, earned and owned channels, including optimisation of digital platforms
Manage project vendors, budgets, timelines and performance metrics, ensuring delivery against predefined goals
Define measures of success, monitor engagement metrics and provide actionable insights to support continuous improvement
Support business planning, brand positioning and internal communications activities
Maintain organised documentation and communication records to support operational efficiency
Ensure all marketing activities adhere to pharmaceutical regulations, company policies and ethical standards
Proactively identify compliance risks and work closely with review and compliance teams to mitigate potential issues throughout the project lifecycle
Qualifications & Experience:
Bachelor's degree in Life Sciences, Communications, Business Administration or a related discipline
5 years' experience within the biopharmaceutical industry, preferably in a marketing or commercial role
Demonstrated experience managing cross-functional projects across multiple stakeholders
Exposure to international markets and multiple brands is advantageous
Strong understanding of healthcare professional engagement strategies and content development
Experience supporting multi-channel marketing strategies, including digital platforms
Proven ability to manage multiple projects simultaneously in complex therapeutic areas
Fluency in English required, additional European language advantageous
#J-*****-Ljbffr