Job Overview
We are seeking a highly skilled Digital Marketing Specialist to drive our online presence and engage with key audiences. This role offers the opportunity to create and execute a comprehensive digital marketing strategy, leveraging various channels and platforms to achieve business objectives.
The ideal candidate will have a proven track record of success in digital marketing, with expertise in social media management, content creation, and data analysis. They will be responsible for developing and implementing a content calendar, creating engaging content, and monitoring performance metrics to inform future decisions.
* Develop and execute a comprehensive digital marketing strategy across multiple channels (social media, email, content marketing)
* Create high-quality, engaging content for social media, blog, and email channels
* Analyze performance metrics to inform future marketing decisions and optimize campaigns
* Manage and maintain social media profiles, including scheduling and publishing content
* Collaborate with cross-functional teams to develop and implement integrated marketing campaigns
* Stay up-to-date with industry trends and best practices in digital marketing
Requirements:
A minimum of [X] years of experience in digital marketing, with a focus on social media management and content creation.
Proven track record of success in driving engagement and conversions through digital marketing efforts.
Excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams.
Strong analytical skills, with the ability to collect and analyze data to inform future marketing decisions.
Proficiency in social media management tools (Hootsuite, Buffer), content creation tools (Canva, Adobe Creative Cloud), and data analysis tools (Google Analytics, Excel).