The Mercantile Group, a leading hospitality company based in Dublin, is seeking a talented Digital Marketing Executive to join our dynamic team. The Mercantile Group venues include some of Ireland's most iconic locations such as Café en Seine, Whelan's, The George, NoLIta, Opium, The Mercantile Hotel, and more. As a Digital Marketing Specialist, you will play a key role in enhancing our online presence, driving customer engagement, and maximising revenue through strategic digital marketing initiatives. If you are passionate about digital marketing and have a proven track record in running successful Google Ads, paid social campaigns, and optimising digital marketing strategies, we want to hear from you!
Responsibilities:
1. Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
2. Plan, execute, and optimise Google Ads campaigns to increase website traffic, generate leads, and drive conversions.
3. Manage and optimise Paid Social Ads across various platforms (e.g., Facebook, Instagram, LinkedIn) to effectively target key demographics and achieve campaign objectives.
4. Conduct in-depth keyword research, competitor analysis, and audience segmentation to inform digital marketing campaigns and maximise ROI.
5. Monitor campaign performance, analyse key metrics, and generate insightful reports to track progress and identify areas for improvement.
6. Utilise Google Analytics, Google Tag Manager, Google Search Console, and Meta Pixel to monitor and optimise digital performance.
7. Oversee SEO initiatives, including keyword optimisation, backlinks, and ongoing content updates to improve search engine rankings.
8. Manage Google Business listings to enhance local SEO and drive foot traffic to venues.
9. Update and maintain the company websites using WordPress, ensuring content is fresh, relevant, and optimised for SEO.
10. Collaborate with cross-functional teams (e.g., Marketing, Sales) to ensure consistency in messaging and alignment with overall business objectives.
11. Stay updated on industry trends, emerging technologies, and best practices in digital marketing, and make recommendations for continuous improvement.
Requirements:
1. Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
2. Proven experience (3+ years) in digital marketing roles, with a focus on Google Ads, Paid Social Ads, SEO, and campaign optimisation.
3. Demonstrated success in planning, executing, and optimising digital marketing campaigns to achieve measurable results.
4. Proficiency in Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Meta Pixel, Meta Ads, Google Business, WordPress, backlinking, and other digital marketing tools and platforms.
5. Strong analytical skills, with the ability to think strategically and execute tactically.
6. Excellent written and verbal communication skills, with a keen eye for detail.
7. Ability to work effectively both independently and as part of a collaborative team environment.
8. A proactive attitude, with a willingness to learn, adapt, and take initiative in a fast-paced, dynamic industry.
9. Experience in the hospitality industry (preferred but not required).
Skills:
1. Google Ads
2. Google Analytics
3. Google Tag Manager
4. Google Search Console
5. Meta Pixel
6. Google Business Management
7. WordPress
8. SEO
9. Backlinks
10. Paid Social Ads
Benefits:
1. Ongoing training and development.
2. Staff discount card.
3. €99 annual roaming Flyefit membership.
4. Taxsaver schemes.
Due to the high volume of applications received, we regret that we are unable to respond to all applications. Only those suitable for this position will be contacted.
#J-18808-Ljbffr