Apply now »Date:13 Jan 2026Location:Dublin, IE, Dublin 10Company:BritvicAt Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.Job OverviewThe Head of Marketing CSDs & Energy is an exciting leadership position responsible for developing and executing portfolio strategy across Local CSDs, Energy brands, and select PepsiCo brands. This pivotal role leads a marketing team to drive the Irish Business Unit's success through consumer-centric approaches, managing A&P budget investments to deliver strong financial outcomes, brand equity growth, and market share gains. Working closely with the Marketing Director and Irish Executive team, you'll spearhead strategic initiatives that ensure sustained profitable growth and enhanced business unit profitability.Key ResponsibilitiesLead the development and implementation of a comprehensive Brand Portfolio Strategy (rolling 3-years) and compelling Annual Brand Plans that drive profitable growth and align with business unit objectivesCreate and manage a robust innovation pipeline on a 4-2-1 basis, developing business cases for approval and ensuring successful market implementationDevelop, coach, and motivate a high-performing Brand Marketing Team, establishing clear objectives, responsibilities, and development plansDevise strategic brand roadmaps covering all marketing mix elements including positioning, NPD, pricing, communications, activation platforms, and SKU managementCollaborate with Consumer Insight, Category Development & Shopper Experience teams to leverage consumer, shopper, and market insights for portfolio optimizationPartner effectively with PepsiCo Brand Marketing Team to ensure mutual success while maximizing value from third-party agencies and Britvic Business UnitsRequirementsMinimum 8 years of marketing experience in a structured branded FMCG environment with fundamental understanding of Brand Marketing functionsProven track record of delivering share and profit goals at Brand Portfolio levelExperience in developing forward-looking portfolio strategies and managing the performance of multiple brandsDemonstrated capability working with demanding partners and stakeholdersStrong commercial creativity combined with excellent analytical and strategic thinking abilitiesSelf-motivated professional with exceptional communication and influencing skillsKey BehaviorsSpeaks with passion and knowledge about consumers and brands, serving as the authoritative "voice of the consumer"Demonstrates confidence and gravitas to deliver impactful viewpoints and appropriately challenge business partnersExcels at prioritization and seeing the bigger picture while maintaining focus on strategic objectivesThrives in and promotes a culture of transparency, innovation, and collaborationEncourages open discussion of diverse ideas and perspectives, welcomes and provides constructive feedbackApproaches challenges with creativity and efficiency, cutting to the heart of issues to develop innovative solutionsExhibits a strong work ethic and positive outlook in all professional interactionsEducation/QualificationsHonours Degree in a Business DisciplineApply now »