We are recruiting for an experienced Sales & Marketing Manager on behalf of our client in the Wicklow area. This is an exciting opportunity for a digitally savvy sales and marketing professional with a strong background in the hospitality industry. As an independent hotel, they operate free from brand constraintsgiving you the creative freedom and strategic influence to make a real impact. However, success in this role requires energy, initiative, and a proactive approach to building the hotel's profile across all markets. AsSales & Marketing Manager, you will lead the development and execution of the hotels commercial strategy, with a strong focus on driving revenue, increasing market share, and enhancing brand visibility. This multifaceted role coverssales, marketing, revenue management, events, and overallbrand positioning. You will oversee the day-to-day operations across these key functions, ensuring they work in synergy to meet and exceed business objectives. A core responsibility will be to optimise pricing, forecasting, and distribution strategies to maximise revenue and profitability. Through strategic leadership and hands-on involvement, you will play a central role in positioning the propertyas a leading destination in County Wicklow. KEY ACCOUNTABILITIES: Develop, implement, and monitor the annual sales & marketing strategy, business plan and budget aligned with the business and financial objectives by category. Participate in all decisions and activate the agreed strategy in conjunction with the General Manger and Revenue Manager. Ensure delivery of revenue growth objectives through own initiative and effective leadership of the sales, marketing, events and revenue teams. Represent the hotel at local, regional, national and international sales activities including sales trips, network events and presentations, workshops, tradeshows and on-site FAM trips and client visits. Review all sales & marketing and revenue activities regularly and determine results and actions. Identify new business opportunities across all market segments. Stay informed on market trends, and competitor activities and align strategies to meet the market conditions as required. Complete weekly, monthly, quarterly and annual reporting as required. Manage the relationship with key external partners including, PR agencies, representation agency, travel agent networks and digital marketing partners. Manage sales & marketing projects as required as per business requirements. Essential Requirements Minimum of 5 years experience in a similar Sales & Marketing role within the hospitality industry. Proven expertise in the luxury hospitality market, with a clear understanding of high-end sales and marketing practices. Demonstrated experience and in-depth knowledge of both revenue management and sales & marketing strategy. Excellent communication, presentation, and administrative skills, with strong attention to detail. Strong leadership qualities with the ability to direct, develop, and motivate a high-performing Sales & Marketing team. Proactive and flexible, with a willingness to travel for marketplace visits, client entertainment, and FAM (Familiarisation) trips. Excellent organisational and project management skills, with the ability to prioritise and meet deadlines in a fast-paced environment. Strong interpersonal skills and a collaborative approach to team engagement. A full, clean driving licence is required. Familiarity with Hotsoft PMS is a distinct advantage. Skills: Sales Marketing Strategic