Digital Marketing Lead
Job Description:
We are seeking an experienced Digital Marketing Lead to join our team. In this role, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives client acquisition, revenue growth, and brand visibility.
Responsibilities:
* Develop and implement a digital marketing strategy aligned with the firm's overall business goals.
* Lead the integration of digital platforms, ensuring cohesion and efficiency across the website, martech stack, digital systems, processes, and reporting frameworks.
* Develop strategies to amplify major brand campaigns, generating high levels of client engagement and interaction.
* Drive the creation and execution of a digital content strategy, ensuring content is optimised for key digital channels and aligned with overall marketing goals.
* Owning and managing the firm's social media strategy, including defining goals, creating content, overseeing execution, and ensuring social amplification across platforms.
* Overseeing the digital marketing team's execution of high-impact campaigns across SEO, SEM, social media, email, and content marketing.
* Optimising website performance and martech tools to enhance user experience and drive conversions.
* Managing relationships with external agencies, ensuring projects are delivered on time and within budget.
Requirements:
* Bachelor's degree in Marketing, Business, or a related field.
* 10+ years of digital marketing experience, with proven leadership in B2B environments.
* Strong expertise in developing and executing integrated digital marketing strategies.
* Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.
* Experience in leading digital integration projects across multiple systems.
* Proven experience in developing and executing digital content strategies.
* Extensive experience managing social media channels and driving engagement through social platforms.
* Data-driven approach with strong analytical skills to optimise campaign performance.
* Excellent project management, communication, and team leadership abilities.
* Experience with CRM and marketing automation platforms.
Life at GT
* Reward and benefits: Our reward and benefits are designed to create an environment where our people can flourish.
* We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.
* Equity, diversity and inclusion: At Grant Thornton, we provide equitable opportunities for all our colleagues.
* Recognition: We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours.