Audi National Marketing Communications Manager
Dublin, Ireland
As a key member of our team, you will play a pivotal role in shaping the marketing strategy and communications for an esteemed automotive brand.
About the Role:
We are seeking an experienced Marketing Communications Professional to manage campaigns, create annual marketing plans, oversee creative development, and monitor performance. Reporting directly to the Head of Marketing and Customer Experience, you will be responsible for driving business growth through effective marketing initiatives.
You will also be tasked with event management, including overseeing dealer conferences, launches, national shows, and exhibitions from concept to end. Additionally, you will manage the press fleet and bookings, attend press launches, maintain relations with journalists, and provide brand support.
Key Responsibilities:
* Campaign Management: Develop and activate annual marketing plans, approve and oversee creative development, brief media agency & manage media planning, monitor ongoing performance.
* Event Management: Oversee dealer conferences, launches, national shows & exhibitions from concept to end.
* PR: Manage the Press fleet & bookings, attend press launches, maintain relations with journalists, build marketing community within the network & provide brand support.
* Budget Management: Forecast and monitor marketing spend for optimal results.
Requirements:
* Relevant 3rd level degree qualification and experience in marketing.
* Good knowledge of the motor industry and commercial awareness.
* Strategic approach to tasks and creative thinking.
* Ability to work with the dealer network and headquarters.
* Excellent communication, written, verbal, interpersonal and presentation skills.
* Strong organisation skills with an ability to work under pressure and meet deadlines.
* Ability to be a team player but also be able to work on own initiative demonstrating 'ownership'.
* Digital marketing experience.
What We Offer:
We offer a competitive salary and benefits package, as well as opportunities for career growth and development.
Volkswagen Group Ireland is committed to equal opportunities and diversity, providing a workplace that values individual contributions and promotes personal growth.