A bit about the brand...
Our founder Maire Hughes began weaving the story of Aran Woollen Mills in 1965, when she established the business to follow her passion for Irish craft, heritage and to provide employment locally in the West of Ireland.
For three generations since that modest first step, the family business has grown to become Ireland's largest Aran knitwear manufacturer. From Westport to the world, we are proud to be designled global leaders in the manufacturing of traditional and contemporary knitwear.
For decades our trade customers have been inspired by our creativity, innovation and passion. Our garments are stylish, natural and sustainable - and most of all true to the heritage and history of Aran. Become part of our story..
The Role:
Aran Woollen Mills have an exciting, fulltime opportunity for a Digital Marketing & Content Executive within our eCommerce and Marketing Department in Westport, Co Mayo.
The role holder will report to the eCommerce and Brand Manager and work with the wider Aran Woollen Mills team in assisting with marketing campaigns and digital development across the business.
This is a new role within the business and for the right person this will be a progressive role that a dynamic candidate can grow in and evolve with the business. Do you have a passion for speaking to an audience and engaging with customers across markets?... if so, this is the role for you.
Core Responsibilities:
* Support the eCommerce and Brand Manager in implementing a strategic online presence.
* Collaborate with the eCommerce and Brand Manager to build and execute a commercial digital marketing calendar.
* Design assets for both online and offline use, including social media, website, ad campaigns, point of sale materials, product tags, and brochures.
* Maintain and update website pages, ensuring regular content delivery across digital marketing channels.
* Work to develop and execute social media and email marketing strategies that drive online traffic and sales and strengthen brand identity.
* Contribute to the implementation of influencer collaborations and brand partnerships.
* Liaise with trade customers to support campaigns and maintain regular communications.
* Work closely with the digital marketing agency to ensure efficient execution and management of marketing content.
* Stay informed on current social media platforms as well as emerging ones relevant to the target audience.
* Monitor industry trends and conduct ongoing competitor analysis.
* Ensure consistency in messaging, branding, and content across all digital and social media channels.
* Perform general administrative tasks to support the eCommerce and Brand Marketing department.
* Follow direction, collaborate effectively within a team, and adhere to brand guidelines.
Skills Required:
* A thirdlevel qualification is desirable (a Bachelor's degree in eCommerce, Marketing, or a related field is preferred).
* Preference will be given to candidates with experience in retail and/or digital marketing.
* Strong communication skills, with the ability to multitask and adapt to the dynamic nature of the retail industry.
* Proficiency in Adobe Creative Suite and graphic design is essential.
* Proven experience in social media management and content creation.
* Excellent copywriting skills.
* Indepth knowledge of Instagram, Facebook, LinkedIn, scheduling tools, and best practices across social media platforms.
* A selfstarter mindset with a proactive approach to generating engaging content.
* Exceptional attention to detail and a strong understanding of quality brand representation.
The role is based on a 40 hour week working Monday Friday 8.30am - 5pm based in Westport Industrial Park, Newport Road, Westport, Co. Mayo.
What We Offer:
* Competitive Compensation Package: We value your expertise and contribution. Enjoy a competitive salary that reflects your experience and skills., including a bonus scheme and company car.
* Flexible WorkLife Balance: We understand the importance of balancing personal and professional commitments. Benefit from flexible working arrangements that suit your lifestyle.
* Career Advancement Opportunities: Grow your career with us. Join a team of industry professionals dedicated to your success. Take advantage of our culture of mentorship and development as you progress within our organization. Paid apprenticeships allowing you to achieve level 6 certification
* Supportive and Inclusive Work Environment: At Carraig Donn, we foster a culture of collaboration and respect. Join a diverse team of talented individuals who are passionate about delivering exceptional customer experiences.
* Continuous Learning and Development: We invest in our employees' growth and development. Access a variety of learning resources, training programs, and workshops to enhance your skills and knowledge.
* Comprehensive Benefits Package: Enjoy peace of mind with our comprehensive benefits package, including a competitive wage and access to a health and wellbeing support plan.
* Employee Discounts and Perks: As a valued member of our team, you'll enjoy generous staff discounts on our exclusive product range. Take advantage of our employee referral scheme and other exciting perks.
* Health and Wellbeing Initiatives: Your health and wellbeing are important to us. Benefit from initiatives such as our biketowork scheme and access to our Employee Assistance programme, as well as our employee platform offering mindfulness resources, lifestyle savings, and more.