Vacancy Number: 27665Category: MarketingJob Type: Temporary Full-timePosition DescriptionElectric Ireland is seeking to recruit a Social Media Marketing Executive to report to the Advertising Manager within the Marketing and Customer Insights Team. This role will be responsible for developing and executing social media marketing strategies and campaigns, overseeing daily operations, and conducting analysis and reporting on all social media activities.This role reports to the Electric Ireland Advertising Manager and will be based in Swift Square, Santry.Key ResponsibilitiesManage All Social Media Channels: Oversee the day-to-day operational management of platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok, ensuring timely posting, scheduling, and brand consistency.Plan and Execute Campaigns: Collaborate with internal teams to support product launches, sponsorships, events, and e-commerce objectives, delivering integrated social media campaigns that align with overall marketing goals.Content Creation and Creative Briefs: Develop engaging content across multiple formats (educational, advocacy, brand awareness, and e-commerce) and prepare creative briefs that adhere to brand guidelines, working closely with creative agencies.Paid and Organic Media Management: Manage paid and organic social media activities, including budget allocation and optimisation, in partnership with media agencies to maximise ROI and campaign performance.Performance Monitoring and Reporting: Track and analyse key metrics such as follower growth, reach, engagement, ad recall, and conversions. Provide weekly, monthly, and quarterly reports with actionable insights to inform business decisions.Customer Experience and Social Listening: Monitor social channels for customer feedback, escalate issues where necessary, and collaborate with the Customer Care team to ensure a positive customer experience.Support Advertising Team: Assist the Advertising Manager and wider team with day-to-day tasks and projects as required, ensuring smooth delivery of marketing initiatives. Ensure all Electric Ireland marketing activity complies with advertising standards, customer codes of practice, regulation, GDPR and Brand Guidelines.Experience and QualificationsEssentialA 3rd level qualification in Marketing, or equivalent work experience.Social Media Expertise: 2–3 years' experience in social media and digital marketing, with a strong understanding of platform-specific best practices and trends.Performance & Analytics: Results-driven with proven ability to optimise campaigns using data insights; working knowledge of Google Analytics, Campaign Manager, and social media management tools.Creative & Copywriting Skills: Ability to develop standout creative tailored to each platform; excellent copywriting skills with strong grammar and attention to detail; experience in A/B testing for copy and creative.Content & Sentiment Management: Skilled in social media listening, engagement tools, and sentiment analysis to enhance customer experience and brand reputation.Budget & Agency Management: Experience managing budgets and collaborating effectively with creative and media agencies.Organisation & Communication: Highly organised with excellent communication and stakeholder management skills to coordinate across teams and projects.LocationThis position will be based in Swift Square, SantryESB is committed to smart working – combining digital tools with a culture of trust and empowerment to enable flexible ways of working. The successful candidate may work flexibly within their jurisdiction with attendance at the workplace for in-person collaboration on at least two anchor days per week. All smart working arrangements are subject to manager approval and ongoing review, based on the operational requirements of the role, the team, and the individual.Reporting ToElectric Ireland Advertising ManagerWhy Work with Us?Opportunity to lead Ireland's transition to net zero carbon futureCareer development through mentoring and trainingCorporate Social Responsibility OpportunitiesSports and Social ClubsNetworking opportunitiesCredit UnionGenerous PensionAccess to staff well-being programmesGenerous parental leave entitlementsStrong values-based and inclusive cultureStrong commitment to diversity, equity and inclusionGreat team environment working to our Core Values: Courageous, Caring, Driven and TrustedSalary€41,500 - €48,800 per annum (depending on experience)Closing Date5th January 2026Your application will be held in reserve for 6 months should you be suitable for the role.Diversity, Equity and Inclusion StatementESB is committed to being an equal opportunities employer. We welcome applications from all sections of society and ensure that no one is discriminated against on the grounds of race, religion or belief, ethnicity or nationality, disability, age, citizenship, marital status, domestic or civil partnership status, sexual orientation or gender identity, or any other basis as protected by law.Applicants who anticipate requiring assistance or reasonable accommodations for any part of the application or interview process may contact, in confidence, About ESBJoin us in our mission to achieve a net-zero electricity system by 2040. ESB is Ireland's leading energy utility, with activities spanning electricity generation, transmission and distribution, energy supply, energy services and international consultancy. Operating in Ireland, Northern Ireland and Great Britain, we invest over €1 billion each year to deliver a new energy future based on reliable, affordable zero-carbon electricity.