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Area sales executive

Dublin
Force Recruitment and Outsourcing
Area sales executive
Posted: 30 January
Offer description

Sales Executive

Department

Commercial

Reports To

Sales Manager / Commercial Manager

Location

Dublin, Ireland

Job Purpose

The Sales Executive is responsible for generating new business and growing existing customer accounts across metrology, calibration, vision, and measurement services and/or equipment. The role focuses on building strong customer relationships, identifying sales opportunities, and converting leads into profitable, long-term contracts within technical and industrial environments.

Key Responsibilities

Sales & Business Development

* Identify and pursue new sales opportunities across calibration, measurement, vision, and metrology services and products
* Develop and manage a strong pipeline of prospects through outbound activity, referrals, and inbound enquiries
* Qualify leads and convert enquiries into orders through effective proposals, presentations, and follow-up
* Achieve and exceed individual sales targets and KPIs

Account Management

* Build and maintain strong relationships with existing customers across industrial and regulated sectors
* Act as the primary point of contact for assigned customer accounts
* Identify upselling and cross-selling opportunities within existing accounts
* Support contract renewals and customer retention initiatives

Customer Engagement & Technical Support

* Understand customer requirements and communicate them clearly to technical and operations teams
* Coordinate discussions between internal departments to ensure customer needs are fully met
* Present metrology and measurement solutions in a clear, customer-focused manner (technical training provided)
* Attend customer meetings, site visits, and industry events as required

Commercial & Administrative Support

* Prepare quotations, proposals, and tender responses in line with agreed pricing policies
* Maintain accurate and up-to-date records of customer interactions and opportunities within the CRM system
* Support sales forecasting, reporting, and pipeline reviews
* Ensure compliance with internal procedures, quality standards, and commercial policies

Key Performance Indicators (KPIs)

* New business revenue generated
* Sales target achievement
* Pipeline value and conversion rates
* Customer retention and repeat business
* Accuracy and timeliness of CRM updates

Skills & Experience

Essential

* Previous experience in a sales, business development, or customer-facing role
* Strong communication, interpersonal, and relationship-building skills
* Organised, self-motivated, and target-driven approach
* Ability to build rapport and trust with customers
* Comfortable working in a technical, industrial, or engineering-led environment

Desirable

* Experience in metrology, calibration, instrumentation, vision systems, engineering, or technical services
* Exposure to regulated industries such as pharmaceuticals, medical devices, aerospace, or manufacturing
* Experience using CRM systems
* B2B and/or field sales experience

Qualifications

* Degree, diploma, or equivalent experience in business, engineering, science, or a related discipline
* Full driving licence (if field-based role)

Personal Attributes

* Proactive, resilient, and positive attitude
* Customer-focused with a consultative sales approach
* Willingness to learn technical concepts and industry standards
* Professional, reliable, and results-oriented

What's on Offer

* Competitive base salary plus commission/bonus structure
* Structured training and development in metrology and calibration standards
* Clear career progression opportunities within the commercial function
* Supportive and collaborative team environment

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