Limerick, Ireland | Marketing plays a crucial role in our continued growth.
MWeds is an innovative platform connecting job-seekers with partner employers.
Job Description
Job Title:
Marketing Specialist
Location:
Limerick, Ireland
Hours:
40 hours/week
We're seeking a digital-first Marketing Specialist to lead our online marketing efforts and brand strategy.
Key Responsibilities
- Develop and manage digital campaigns to promote new menus, live music nights, promotions, and seasonal events.
- Plan and publish content across platforms (website, social media, email) to drive customer interaction.
- Monitor and analyse campaign performance (KPIs, traffic, engagement) and adjust strategy accordingly.
- Conduct qualitative and quantitative market research to inform offers and campaigns.
- Collaborate with internal teams to align brand identity and ensure consistent customer messaging.
- Generate reports with actionable insights to optimise performance across platforms.
- Coordinate with photographers and designers to create content assets as needed.
Skills & Qualifications
- Minimum 2 years of experience in digital marketing, preferably in a B2C or public-facing brand.
- Demonstrated experience with SEO strategies, campaign development, and web content management.
- Strong written and verbal communication skills in English.
- Analytical mindset with experience in measuring digital performance (Google Analytics or similar).
- Self-motivated, adaptable, and comfortable working independently in a fast-paced setting.