Unlocking Business Growth through Strategic Field Marketing
A highly skilled and dynamic Field Marketing Consultant is required to drive regional or cross-channel marketing initiatives.
In this role, you'll oversee event management, develop sales enablement tools, create post-event activity reports, and provide production support for live and video content.
You'll also help drive and execute regional and centrally managed marketing programs, focusing on delivering measurable results by aligning marketing activities with business KPIs and generating high-quality sales leads.
Key Responsibilities Include:
* Working on all aspects of event planning and execution, including programming, content creation, schedule management, in-person planning, and vendor coordination.
* Developing comprehensive event playbooks, sales kits, and communication plans to support event success.
* Creating and delivering detailed post-event activity reports and performance assessments, providing actionable insights for future events.
* Providing production management support for live-streaming and video editing, ensuring high-quality content delivery.
* Executing and developing regional and centrally managed marketing programs, including content creation (blog, website, localisations), to drive regional or cross-channel engagement.
* Coordinating the creation and distribution of recurring marketing newsletter content, ensuring timely and relevant information delivery.
* Managing regional or cross-channel marketing budgets and tracking ROI, providing performance assessments, and leveraging marketing tools (CRM, automation) to manage campaigns and track performance.
Requirements:
* Experience in field marketing or event management, demonstrating strong Project Management and Campaign + Event Planning skills.
* Proven ability to manage event planning and vendor relationships, including Logistics Coordination and Agency Coordination.
* Strong Content Development skills, with experience creating marketing materials for various channels and audiences, coupled with experience in livestreaming management and technical event execution, including institutional and cloud knowledge.
About You:
The ideal candidate will possess a passion for driving business growth through strategic field marketing and have a proven track record of delivering successful marketing initiatives.