The Role
We are seeking an organised, analytical and highly motivated Social Media Executive (Analyst) to join our Marketing team in Dublin.
The successful candidate will be responsible for developing and executing social media strategies that increase brand awareness and customer sentiment.
You will create and curate engaging content for different platforms, manage the company's social media accounts to maintain an online presence, and monitor analytics to measure campaign impact and refine approaches.
This role also requires close collaboration with other teams to align social media activities with wider campaigns, as well as staying up to date with industry trends and regulatory changes to ensure compliance.
Responsibilities
Develop and implement social media strategies to enhance brand awareness and customer engagement
Create and curate compelling content for various social media platforms, aligning with the company's brand identity and financial services offerings
Manage and maintain the company's social media accounts, ensuring a consistent and professional online presence
Monitor and analyse social media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly
Collaborate with the marketing team to integrate social media campaigns with other marketing initiatives and promotions
Stay informed about industry trends, competitor activities, and regulatory changes to ensure compliance and relevance in social media communications
Identify and engage with key influencers and partners to expand the reach and impact of social media efforts
Produce regular reports on social media performance and insights, presenting findings to senior management and stakeholders
Requirements
2+ years of relevant experience in organic social media growth and engagement
Experience in developing and executing strategies to broaden social media presence
Strong analytical skills to measure and optimise social media performance
Excellent copywriting, attention to detail, and the ability to balance multiple campaigns.
Background in marketing with a focus on social media platforms
Enthusiasm for experimenting with new social media tools and techniques
Ability to analyse data and derive actionable insights for social media campaigns
Experience in managing and scaling multiple social media channels
Passionate about staying current with social media trends and best practices
Proactive approach to testing and learning from social media initiatives
Excellent communication skills to collaborate with cross-functional team
Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, sex, national origin, age, veteran status, disability, or any other characteristic protected by applicable law.
#J-*****-Ljbffr