Job Summary:
This is an exciting opportunity to take on a hands-on role in our digital team, launching products, building pages and delivering a best-in-class online shopping experience.
The successful candidate will be responsible for maximizing trading performance, ensuring the websites consistently meet and exceed KPIs, and collaborating with internal and external teams to drive commercial strategies.
* Own the daily, weekly, and seasonal e-commerce trading performance and all related KPIs.
* Actively manage website merchandising, including executing commercial strategies to drive sales and margin.
* Launch new products to the websites, optimizing product presentation, pricing, positioning and categorization.
* Monitor and optimize website search bar, on-site widgets and merchandising performance.
* Take full accountability for stock availability, managing bestsellers, improving slow sellers, removing underperforming products and forecasting demand.
* Own and optimize pricing and margin strategies in alignment with business objectives.
* Ensure promotional and sale activity is launched on time and in a commercially impactful way.
* Build and optimize landing pages, collaborating with the marketing team.
Key Responsibilities:
Website & Digital Experience:
* Conduct regular website walks to identify commercial and experiential opportunities for optimization.
* Take full ownership of identifying key features and improvements required for the website to be a superior CX in the market.
* Build robust business cases for new website features based on performance data, customer needs and market benchmarks.
* Collaborate closely with IT and digital development partners to deliver new features end-to-end, from ideation through to launch, including testing and sign-off.
Analytics & Reporting:
* Lead daily, weekly and quarterly reporting on e-commerce performance with clear, actionable insights.
* Continuously monitor web analytics and KPIs to proactively drive trading decisions.
* Take ownership of actions in response to performance trends, demonstrating a trader mindset.
Cross-functional Collaboration:
* Work closely with internal and external marketing teams to ensure marketing traffic aligns with trading strategy.
* Partner with buying administration and supply chain teams to ensure stock levels meet demand, especially ahead of peak trade periods.
* Collaborate with creative and content teams to deliver effective on-site storytelling and visual merchandising.
* Collaborate with the Customer Service and CX team to stay close to the customer's voice.
Market Awareness:
* Monitor competitor websites, pricing and digital strategies to benchmark and inform internal trading tactics.
* Make recommendations on category performance and product gaps based on market trends and performance data.